Metric Madness

1

100

Formula for CPC

Cost/Clicks

200

How do you calculate delayed attribution

28day click+ 1 day view/ 1 day click+ 1 day view

300

Target ROAS: 2.2

AOV: 75

What's my cost cap?

$34.09

400

Target ROAS: 3

AOV: 89

Whats my bid cap?

$38.57

500

Spend:4,277.51

Revenue:13,076.06

Purchases: 258

What's my aov?

$50.68

2

100

Formula for AOV

Conversions/Conversion Value

200

Spend:137.39

Purchases:5

What is my CPA?

$27.48

300

AOV: 54.59

ROAS: 2.24

What's my CPA?

24.42

400

Target ROAS: 3.5

Current ROAS: 2.80

How much delayed do I need?

1.25

500

Target ROAS; 3.5

Expected Delayed: 1.23

What's my current ROAS:

2.8

3

100

Formula for Conversion Rate

Conversions/Outbound Clicks

200

Conversions:192

Clicks:7492

Whats my conversion rate?

2.56%

300

Clicks: 1,221

CPC: 1.57

Whats the spend?

1,914.21

400

Full attribution: 1.73

Click Only: .97

What's my view through attribution roas?

.75

500

CPA: $11.55

Purchases: 368

How much did I spend?

6,967.57

4

100

Formula for CPM

(cost/impressions)*1000

200

Spend:3,863.40

Clicks: 1,214

Whats my CPC?

$3.18

300

Conv. Rate: 4.23%

Clicks:7,489

How many purchases did i get?

317

400

1 day view- .76

1 day click - 2.04

whats my 1 day roas? 

2.80

500

Impressions: 169,063

Clicks: 354

Conversion rate:1.12%

How many conversions did I get?

4

5

100

What is default attribution window?

28 day click + 1 day view

200

Impressions:172,211

Spend:3,766.98

Whats my cpm?

21.87

300

Spend:137.39

ATC: 5

Whats my CPATC?

27.48

400

AOV: 57.48

Purchases: 8

Whats my revenue?

459.83

500

Reach: 134,400

Frequency: 2.07

Clicks: 1775

Whats my CTR?

.64%