Chapter 8
What is Happiness?
This metric shows how well a company is doing compared to its competitors
What is Relative Market Share?
This is the average number of times that each individual sees the ad
What is Frequency?
This metric measures how many times a webpage is viewed
What is a Pageview?
The stage of the product lifecycle that focuses on awareness and interest
What is Introduction?
This is the best indicator of how likely it is that the firm's customers will make further purchases in the future
What is Satisfaction?
This metric compares the return (incremental profit) with the cost of sponsorship
This mobile metric measures the average time a user spends on an app during a session
What is Session Length?
Product framework C suite executives would look at
What is AARRR?
This company is known for high customer satisfaction due to its generous return policy
What is Costco?
This happens when ads lose effectiveness or create negative feelings due to overexposure
What is Wear Out?
If 100 people saw an ad and 12 people clicked on it, the clickthrough rate is __.
What is 12%