Collectively, individuals' sharing and creating content through blogs, social media, and video sites.
What is Consumer Control
100
Ads in the 1920s were visual and showed slices of life in a sophisticated way that depicted
What is people and products in social settings
100
Advertisers that have tried to stimulate primary demand in mature product categories have had significant success. TRUE or FALSE
What FALSE
100
Advertising that is designed to generate demand for a particular company's brand is known as
What is selective demand stimulation
100
After WWII Americans feared advertisers were using this strategy.
What is subliminal advertising
200
An advertisment that fails to disclose important material facts about a product can be deeemed deceptive, and the FTC will rule
What is affirmative disclosure.
200
Ads for products during the “P.T. Barnum Era” (1875 to 1918) were characterized by
What were bold incredible claims.
200
Market segmentation is the process of
What is breaking down a large heterogeneous market into homogeneous submarkets.
200
To be consider "Advertising" it must
What is, 1) be paid for, 2) mass-mediated (communicated), 3) attempt to persuade
200
Brand advertising serves to
What is communicate the specific features, values, and benefits of a product.
300
This involves the online distribution of certain tasks to groups, or crowds, of experts, specialists, aficionados, and other consumer to build the brand with their advice and recommendations.
What is crowdsourcing
300
By the late 1800s manufacturers were developing brand names so that consumers could
What is brand recognition that focuses their attention on a clearly idenified item.
300
Agency compensation that is based on achievement of specific objectives for the client.
What is pay-for-results
300
Delta's Red Brix Cafe has the "Best Chicken Sandwich in the World" is an example of
What is puffery
300
If rock star Axle Rose endorses the Snuggie, the FTC requires that he
What is must actually use the product
400
Spending on advertising totals nearly _______ billion annually within the United States
What is more than $400 B
400
This fostered the expansion of newspaper circulation across America
What is extended railroads and growing urban centers.
400
Under the traditional commission system for compensating agencies for their work, how much money would an agency receive from billing $500,000 of television airtime?
What is $75,000
400
This FTC ruling requires the advertiser run new ads that clarify misleading claims.
What is corrective advertising.
400
An agency that is focused on idea creation without all the additional services of a full service agency
What is creative boutique.
500
Today, the average household has over 100 television channels. This leads to this trend
What is Media clutter and fragmentation
500
During this era of advertising advertisers were vilafied and seen as the bad guy
What is the Great Depression era
500
The coordination of a number of promotional tools to create widespread brand exposure.
What is IBP
500
A manufacturers attempt to create a perceived distinction between and organization's brand and the competition's brand
What is differentiation.
500
What is the most pressing regulatory issue facing both direct marketing and e-commerce today?
What is the privacy concerns stemming from database development