Trends
Creating and sharing content through blogs, social media, and video sites.
What is Web 2.0
Ads in the 1920s were visual and showed slices of life in a sophisticated way that depicted
What is people and products in social settings
Now more than ever, advertisers are in greater control of the information they disseminate, and the way it is delivered, regarding product categories and the brands within those categories. TRUE or FALSE
What FALSE
Advertising that is designed to generate demand for a particular company's brand is known as
What is selective demand stimulation
After WWII, Americans feared advertisers were using this strategy.
What is subliminal advertising
__________ may be ruled by the FTC if an advertiser is accused of running deceptive or unfair advertising and agrees to stop running the ad without admitting guilt.
What is a consent order.
By the late 1800s, manufacturers developed brand names that allowed consumers to
What is focus attention on a clearly identified item.
Market segmentation is the process of
What is breaking down a large heterogeneous market into homogeneous submarkets.
To be consider "Advertising," it must
What is, 1) be paid for, 2) mass-mediated, 3) attempt to persuade
Brand advertising serves to
What is communicate the specific features, values, and benefits of a product.
This involves the online distribution of certain tasks to groups, or crowds, of experts, specialists, aficionados, and other consumer to build the brand with their advice and recommendations.
What is crowdsourcing
The theme of the 1970's was deemed the ____ decade.
What is me.
Agency compensation that is based on the achievement of specific objectives for the client.
What is pay-for-results
The FTC to stop practices that were misleading, regardless of their impact on competition.
Wheeler-Lea Amendment 1938
If Luke Bryan endorses Wrangler jeans, the FTC requires that he
What is must actually use the product
Advertising in the 1980s reflected these values
What are "traditional" American values
This fostered the expansion of newspaper circulation across America
What is extended railroads and growing urban centers.
Under the traditional commission system for compensating agencies for their work, how much money would an agency receive from billing $500,000 of television airtime?
What is $75,000
This FTC ruling requires the advertiser to run new ads that clarify misleading claims.
What is corrective advertising.
This is the most awesomest advertising class in the world!!
What is puffery
Today, there are more ways to try and reach consumers than ever before, which has led to.
What is Media clutter and fragmentation
During this era of advertising, advertisers were vilified and seen as the bad guy
What is the Great Depression era
The coordination of a number of promotional tools to create widespread brand exposure.
What is IBP
What three elements do today’s marketers want to build and maintain through their promotional efforts?
What is identity, awareness, and preference.
What is the most fundamental ethical issue in advertising?
What is deception, false, misleading statements.