Advertisng
Advertising is paid, delivered through this type of media, and intended to persuade, inform, or remind.
What is mass media?
According to this hierarchy, advertising generally reminds consumers of existing human needs rather than creating entirely new ones.
What is Maslow's hierarchy of needs?
Traditionally, advertising agencies received this percentage of the amount billed by media organizations.
What is 15%?
This location-based advertising technique establishes a virtual boundary around a physical location.
What is geofencing?
This economic system provided an important foundation for advertising because organizations compete for resources and customers in a free market.
What is capitalism?
Advertising for the entire electric-vehicle category rather than a specific EV brand attempts to stimulate this.
What is primary demand?
This term describes children's ability to influence purchases made by adults even though the children don't have the money themselves.
What is pester power?
This agency professional coordinates research throughout the stages of campaign development.
Who is the account planner?
Tracking consumers' online activities so advertising can be based on their actions is known as this.
What is behavioral targeting?
During this decade, advertising increasingly emphasized social context and slice-of-life scenarios.
What are the 1920s?
Advertising designed to persuade consumers to choose Nike instead of Adidas is attempting to stimulate this.
What is selective demand?
A consumer interprets an advertisement differently based on personal experiences and values. This illustrates the consumer doing this with the message's meaning.
What is negotiating meaning?
A company wanting greater control and coordination might establish this type of agency within its own organization.
What is an in-house agency?
Inviting consumers to create videos, ideas, or other advertising content is an example of this practice.
What is crowdsourcing?
The Creative Revolution occurred primarily during this decade.
What are the 1960s?
Advertising can help build this valuable brand asset by creating positive associations and consumer loyalty.
What is brand equity?
Unlike delayed-response advertising, this type asks consumers to take immediate action.
What is direct-response advertising?
An advertiser looking for specialized creative expertise might choose this type of smaller agency rather than a full-service agency.
What is a creative boutique?
The growth of many different media outlets has created this problem, making it harder for individual advertisements to break through.
What is media fragmentation?
Designer labels and highly visible consumption helped characterize advertising during this decade.
What are the 1980s?
Advertising can increase demand and production volume, spreading fixed costs across more units and creating these.
What are economies of scale?
In the mass-mediated communication model, these are the two broad processes performed by the sender and receiver.
What are production and reception?
This agency compensation method attempts to tie what the agency earns to how effectively the campaign performs.
What is pay-for-results compensation?
AI, streaming, media proliferation, crowdsourcing, clutter, and permission-based mobile marketing have helped shift advertising control toward this group.
Who are consumers?
Mass production, urbanization, and improved transportation during this historic transformation helped create the conditions necessary for modern advertising.
What is the Industrial Revolution?