Show:
Reach, Frequency...
Strategy
Planning
Social
Media
100
The number of people or households in a target audience that will be exposed to a media vehicle or schedule at least one time during a given period of time is
What is reach
100
The component of advertising strategy that defines the goals of the advertiser and how those goals will be achieved is known as ____.
What is Message Strategy
100
Because new forms of advertising have emerged, traditional forms of advertising have become extinct. TRUE or FALSE
What is False
100

Automatic buying of ads based on data such as online consumer behavior.

 

What is Programmatic Media Buying

100
The advantage of magazines over every other medium is
What is audience selectivity.
200
Sports Illustrated is a media ____ within the magazine or ____.
What is vehicle and class (medium)
200
____ is a tried-and-true way of gaining easier retrieval of brand names from consumers memory.
What is repetition
200
The sum of exposures to the entire media placement in a media plan.
What is Gross impressions.
200

Could range from incorrect information that is inaccurate and attention getting without credible sources to completely made-up stories in general.

What is fake news.

200

The blend of different media that will be used to effectively reach the target audience

What is media mix

300
The number of times a target audience needs to be exposed to a message before the objectives of the advertiser are met.
What is effective frequency
300
Comparison ads are best used to accomplish what advertising objectives?
What is pursuade the customer
300
Scheduling heavy advertising for a period of time, usually two weeks.
What is flighting
300

The incremental exposure that a brand earns through viral engagement and consumer interactions with the brand.

What is earned media.

300
Compute GRP
What is reach x frequency
400
An important measure for media planners that considers both reach and frequency is ____.
What is GRP
400
Creating emphasis on the supposedly unique quality of the brand
What is USP
400
When an advocacy position is take by a spokesperson in an advertisement
What is testimonial
400

Utilizing a search engine to a company’s best advantage.

What is SEO.

400
The multi sensory stimulation of ____ advertising makes it a very powerful medium
What is TV
500
Calculation of any one advertiser's brand expenditures to the overall spending in a category.
What is share of voice.
500
A slice-of-life ad is used to
What is situate a brand socially.
500
CPM (compute)
What is cost of media buy x 1,000 / total audience.
500

Maintained and written by individuals but hosted and technically owned by an organization that provides access to Web space and a content management system.

What is a blog.

500
The development and delivery of specialized programming to well-defined audiences.
What is narrowcasting.