Direct Marketing
Divide the number of responses to a program by that program's cost.
What is CPI or CPO
This strategy seeks to publicize a company and its brands, and should serve to build goodwill for the brand.
What is Proactive public relations.
Providing financial support to help fund an event, in return for displaying brand name and activities on-site.
What is Event Sponsorship.
What is Proliferation of Brands.
This influencer claims she cannot smile due to too much Botox
Who is Meghan Trainor
What is Convivence
The public relations function that can assist a brand in dealing with government officials and pending legislation.
What is Lobbying.
A key guideline for event sponsorship is making sure the event matches the brand objectives and personality.
What is Matching the Brand to the Event.
Incentive technique that creates a perception of greater brand value among consumers, the trade and business buyers
What is Sales Promotion
Out of home media that can appear on taxis, buses, trucks, subways
What is transit advertising
What are coupons.
Identifies the characteristics of a firm or the aspects of the firm's activities that are positive and newsworthy.
What is PR audit.
The development and support of any entertainment property where the object is to feature the firm's brand.
What is Branded Entertainment
When an advertiser wants to attract new users, sales promotion tools can reduce the consumer's risk of trying something new.
What is Stimulate Trial Purchase.
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Moana 2
File of names and addresses that an advertiser might use for contacting prospective or prior customers
What is a mailing list.
Disseminating information and correcting misinformation with a firm can reduce the impact of rumors and increase employee morale.
What is Preparing Internal Communications.
The quality of being perceived as genuine and natural.
What is Authenticity.
A promotion is which winners are determined purely by chance.
What is a Sweepstakes.
Spotify's top global podcast
The Joe Rogan Experience
An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location
What is Direct Marketing.
Attempts to establish an organization's position on important social or political issues.
What is Advocacy Advertising
What did E.T. eat?
What is Reese's Pieces.
Materials used in the retail setting to attract shoppers' attention to a brand.
What is P-O-P
This piece of art was recently bought for $6.2 million by a cryptocurrency entrepreneur.
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