Direct Marketing
Divide the number of responses to a program by that program's cost.
What is CPI or CPO
This strategy seeks to publicize a company and its brands, and should serve to build goodwill for the brand.
What is Proactive public relations.
Providing financial support to help fund an event, in return for displaying brand name and activities on-site.
What is Event Sponsorship.
This type of sales promotion rewards customers for repeat purchases over time.
What is a frequency program
An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transactions at any location
Who is Direct Marketing
What is Convivence
The public relations function that can assist a brand in dealing with government officials and pending legislation.
What is Lobbying.
A key guideline for event sponsorship is making sure the event matches the brand objectives and personality.
What is Matching the Brand to the Event.
Incentive technique that creates a perception of greater brand value among consumers, the trade and business buyers
What is Sales Promotion
Out-of-home media that can appear on taxis, buses, trucks, and subways
What is transit advertising
What are coupons.
Identifies the characteristics of a firm or the aspects of the firm's activities that are positive and newsworthy.
What is PR audit.
The development and support of any entertainment property where the object is to feature the firm's brand.
What is Branded Entertainment
When an advertiser wants to attract new users, sales promotion tools can reduce the consumer's risk of trying something new.
What is Stimulate Trial Purchase.
The world's most followed influencer
Who is Cristiano Ronaldo (900M +)
File of names and addresses that an advertiser might use for contacting prospective or prior customers
What is a mailing list.
Disseminating information and correcting misinformation with a firm can reduce the impact of rumors and increase employee morale.
What is Preparing Internal Communications.
The quality of being perceived as genuine and natural.
What is Authenticity.
The primary role of consumer sales promotion is to
What is create an immediate purchase from a customer.
Why do bad ads never get invited to parties?
Because they fail to connect with the audience.
A good way to target and isolate customers is with RFM analysis, what is RFM?
What is Recency, Frequency, and Monetary?
Attempts to establish an organization's position on important social or political issues.
What is Advocacy Advertising
What did E.T. eat?
What is Reese's Pieces.
Materials used in the retail setting to attract shoppers' attention to a brand.
What is P-O-P
This chain broke ground in the 1970s with its “Star Wars” tie-ins, and will return with a collaboration with "The Mandalorian and Grogu.
What is BK.