TEST 1
The ultimate objective of every firm.
What is satisfy the needs of its customers
A plan that outlines alternative courses of action.
What is contingency plan
This form of market segmentation has multiple marketing mixes and multiple target markets
What is Differentiated.
The least expensive for of short-term financing
What is trade credit.
The "Burnt Hair" perfume has raised $1 million for this entrepreneur
Who is Elon Musk
Belief that society will benefit most when business is left alone to produce and market profitable products that society needs.
What is the Economic Model of Social Responsibility
The act of distributing part of a manager's work and power to workers is called
What is delegation
Four kinds of utility
What is form, time, place, possession
Pulling consumer into a website to gain attention and create a relationship with
What is inbound marketing.
This city's official job title is “director of rodent mitigation,” although it was promptly dubbed the rat czar. Salary range is $120,000 to $170,000.
What is New York
Name three factors that affect the level of ethical behavior
What is individual, opportunity, moral, social
The steps in the delegation process
What is (1) assign responsibility, (2) grant authority, (3) assign accountability.
Setting a price at $6.99
What is odd number pricing.
Difference between total assets and total liabilities
What is owners' equity
Kyrie Irving
For a business to be organized, it must combine four kinds of resources
What is material, human, financial, and informational.
The conclusion was that human factors are at least as important to motivation as pay rates.
What is the Hawthorne Studies.
The development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs.
What is line extension.
Earning of a corporation that are distributed to the stockholders.
What is dividends
The oldest living cat is in England
What is 27
The importance of small business to our society (what does it provide)
What is competition, employment, innovation
With this theory McGregor found that employees dislike work and need direct supervision.
What is Theory X
Focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships
What is CRM
To help ensure that corporate financial information is accurate and to prevent accounting scandals
What is Sarbanes Oxley
Elon Musk recently added this to the Twitter Headquarters
What is sleeping quarters