The processes individuals use when making a purchase decision are called _____. This is also the reason individuals recognize and respond to the distinctive lettering used on Coca-Cola cans, the shape of the Nike swoosh, and the color of a can of Campbell soup.
What is consumer behavior
100
An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):
What is value
100
In terms of how business buyers evaluate products and suppliers, the most important criterion is
What is quality
100
A _____ is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products.
What is market
100
A(n) _____ is an interactive, flexible information system that enables managers to obtain and manipulate information as they are making decisions.
What is marketing decision support system
200
After a need or want is recognized, a consumer may be motivated to clarify the options available and generate an evoked set of brands. This occurs during which part of the consumer decision-making process?
What is information search
200
Spicoli, a college student, tends to buy the same brands of lotion, shampoo, and deodorant as his _____, which is often the strongest source of group influence upon the individual for many product purchases.
What is family
200
_____ occurs when a bar decides to buy its bar supplies from a company that regularly buys drinks and bar food for its employees.
What is Reciprocity
200
_____ is the segmenting of markets based on the region of the country or the world, market size, market density (number of people within a certain unit of land), or climate.
What is Geographic segmentation
200
The first step in the marketing research process is to:
What is identify and formulate the problem/opportunity to be studied
300
When a consumer is purchasing an unfamiliar or expensive product, the consumer often uses the _____ process.
What is extensive decision making
300
A(n) _____ is a subgroup of individuals or organizations sharing one or more characteristics that cause them to have relatively similar product needs.
What is market segment
300
Businesses that buy finished goods and sell and distribute them for a profit are called:
What is resellers
300
Marketers use _____ to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behavior.
What is demographics
300
American Girl's latest doll is
What is homeless doll
400
Marketing managers often use in-store promotions to stimulate sales of:
What is low-involvement products
400
_____ segmentation is based on personality, motives, and lifestyle.
What is Psychographic
400
Businesses typically enter into strategic alliances to:
What is gain access to markets or technology, facilitate faster entry of new products to market, lower costs, achieve increased productivity
400
_____ is the process of grouping customers into market segments according to what is sought from the product.
What is Benefit segmentation
400
The most popular method for gathering primary data is _____, in which a researcher interacts with people to obtain facts, opinions, and attitudes.
What is survey research
500
As a result of hearing the Delta College parties, Monroe decided to enroll at Delta College. These stories he heard from the students acted as:
What is external stimuli
500
_____ divides individuals into groups according to the way they spend their time, the importance of items in their surroundings, their beliefs, and socioeconomic characteristics.
What is Lifestyle segmentation
500
A cooperative agreement between business firms is a:
What is strategic alliance
500
To be useful, a segmentation scheme must produce segments that meet four basic criteria. The criteria are:
What is substantiality, identifiability and measurability, accessibility, and responsiveness
500
Low response rate is a problem commonly associated with: