Show:
Managing Products
Product Concepts
Supply Chain
Marketing Channels
Stuff
100
Existing products targeted at new markets or market segments in order to change the current market's perception of the product.
What is repositioning.
100
This product includes extensive search for a particular item and unwillingness to accept substitutes
What is specialty product
100
A tag the allows inventory tracking and handling
What is smart RFID.
100
Channel member's ability to control or influence the behavior of other channel members.
What is channel power.
100
The relative ease with which a shipment can be located and transferred.
What is traceability.
200
The first filter of the product development process.
What is screening.
200
Everything both favorable and unfavorable, that a person receives in an exchange and can be both tangilbe and a service.
What is product
200
In which logistical component of the supply chain will you find electronic data interchange a common feature?
What is order processing.
200
A relationship between companies tha is loose, characterized by low relational investment
What is arms-length relationship.
200

This Chinese e-commerce giant, just logged $128 billion in yearly sales.

What is Alibaba.

300
New products are spread to this group that are characterized as weighing the pros and cons, while collecting more information about the product.
What is early majority
300
An advertising message which includes several products under the umbrella of the product line is an example of _______.
What is advertising economies.
300
The ability of a company to focus on prioritizing their marketing efforts on different customer groups according to each group's long-term value.
What is customer relationship management (CRM).
300
This is amongst the most important factor affecting channel choice. Who are the potential customers?
What is market factors.
300
Prices are usually higher in convenience stores than in supermarkets because convenience stores offer
What is longer hours and faster service.
400
The last adopter category to adopt an innovation
What is laggards.
400
Occurs when an organization's management decides to add products to an existing product line.
What is product line extension.
400
Final supply chain management process handling situations in which cusomters choose to return a product.
What is returns management.
400
Complex, customized, and expensive products tend to benefit from __________marketing channels.
What is shorter and more direct (product factors).
400

MolsonCoors discontinued this beer in 2021, due to focus on more profitable brands 

What is Miller High Life Light

500
Occuring at the screening stage, researchers get consumer reactions to descriptions and visual representation of a proposed product.
What is concept test.
500
The value of company and brand names is referred to as
What is brand equity.
500
Supply chain management is a completely ___________ management philosophy.
What is customer-driven.
500
A form of distribution that establishes one or a few dealers within a given area.
What is exclusive distribution.
500
A production method whereby products are not made until an order is placed by the customer
What is mass customization (build-to-order).