The consumer's first option for information is to draw on personal experience and prior knowledge.
What is internal search
100
The multi-attribution modle contains four component: eveluative criteria, importance weights, consideration set, and __________.
What is beliefs.
100
A focal group is a discussion session with target customers to come up with new insights about a brand. TRUE or FALSE
What is FALSE
100
The situation analysis of an advertising plan includes historical context, and analyses of the industry, the market, and competitors. TRUE or FALSE
What is TRUE
100
The goal of advertising is to change people's values.
TRUE or FALSE
What is FALSE
200
These benefits are typically not found in some tangible feature or objective characteristic of a product
What is emotional benefits
200
The overall evaluation of any object, person or issue that varies from positive to negative along a continuum.
What is attitude.
200
Advertising and promotion research is done when.
What is throughout the development, execution and evaluation.
200
The last element of the advertising plan
What is evaluation.
200
The selection of themes and concepts that the organization will feature when communicating to customers regarding their brand.
What is positioning strategy.
300
Anxiety or regret the lingers after a consumer makes a difficult purchase decision
What is cognitive dissonance.
300
Define segmenting
What is breaking down diverse markets into manageable segments (hetrogeneous to homogeneous).
300
Means that the information gathered is relevant to the research questions being investigated.
What is validity
300
A firm monitoring the amount spent by significant competitors on advertising and allocates an amount equal to the amount of money spent by competitors.
What is share of voice.
300
According to GetGlue the top TV show as rated by check-ins is
Who is The Big Bang Theory.
400
When consumers are inexperienced in a particular consumption setting, yet find the setting highly involving.
What is extended problem solving.
400
Attempting to revive an ailing brand
What is repositioning
400
Dialogue balloons, story construction, sentence and picture completion are these research techniques.
What is projective
400
A small group of consumers who have a unique set of needs and who are typically willing to pay a premium.
What is niche market.
400
This rock star recenlty opened a charity resturaunt in NJ
Who is Jon Bon Jovi
500
Repeatly purchase a single brand to fulfill a specific need.
What is brand loyalty.
500
It asks consumer to tell a story about people depicted in a scene or picture.
What is story construction
500
This test seeks feedback designed to screen the quality of new idea, using consumers as the judge and jury.
What is a concept test.
500
What are the steps in the advertising and promotional plan
What Intro, Sit. Analysis., Obj., Budgeting, Strategy, Execution, Evaluation.
500
This Canadian band is hoping to sell their domain name for million(s) to a political group.