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Marketing R&D
Marketing R&D
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Wildcard
100
When considering channel length in foreign markets, the more fragmented the retail chain, the _______
What is the more expensive it is for the firm to make and maintain contact with each individual retailer
100
Which of the following is not one of the three main aspects of international pricing strategy?
What is Transaction exposure
100
The polycentric staffing policy has the drawback of:
What is isolating subsidiaries
100
To balance what could be a hostile performance evaluation due to a cultural misunderstanding by a foreign on-site manager of an expatriate, it is a good policy to:
What is require consultation with a home-office manager.
100
According to guest speaker Carol Stoddard, what is "the Golden Rule"
What is He who has the "gold" (cash) makes the rules
200
In _________ a few retailers supply most of the market, and in __________ there are many retailers, none of which has a major share of the market
What is Concentrated retail system, fragmented retail system
200
Three major factors support global advertising: significant economic advantages, the fact that many brand names are global, and _________________.
What is a concern that creative talent is scarce
200
_____________ and ________________ staffing policies make extensive use of expatriate managers.
What is Ethnocentric; geocentric
200
From a strategic perspective, a firm’s ability to integrate and consolidate its global operations to realize experience curve and location economies can be limited by:
What is organized labor constraining the pursuit of a transnational or global standardization strategy.
200
The two sometimes conflicting roles of persons according to the video from Thursday are what
What is Citizen and consumer
300
When using segmentation in foreign markets, an international marketer must be aware of two main issues: differences among countries in the structure of market segments and _____________________.
What is the existence of segments that transcend national borders
300
Factors that determine the relative attractiveness of push and pull strategies include product type relative to consumer sophistication, channel length, and ___________. media availability
What is media availability
300
A prominent issue in international staffing is ___________________, which is expensive for the firm and which contributes to management turnover.
What is expatriate failure
300
Although not very successful in these efforts, organized labor has responded to the increasing bargaining power of multinational corporations by trying to establish international labor organizations, lobbying for national legislation to restrict multinationals, and ________________.
What is trying to achieve international regulations on multinationals through organizations like the UN
300
What are some of the poisons mentioned in the video on the true cost of goods
What is Dioxin, coal ash, mercury, etc.
400
Three major factors support global advertising: significant economic advantages, the fact that many brand names are global, and _________________.
a concern that creative talent is scarce
400
The need to integrate R&D and marketing to commercialize new technologies successfully poses special problems in the international business because _______________.
commercialization may require different versions of a new product for different countries
400
_____ should be characterized by the same careful planning and training before the expatriate went abroad.
What is Repatriation
400
A geocentric staffing policy seeks to:
What is place the best people in key jobs.
400
According to the video, we can make a key decision regarding the true cost of goods ________
What is "that we BUY"
500
Because ____________________, there is generally a critical link among channel length, the final selling price, and the firm’s profit margin.
What is each intermediary in a channel adds its own mark-up to products
500
Creative destruction” refers to:
What is the replacement of older products with innovations with more application or value.
500
An expatriate’s compensation may be up to three times what it would cost the firm in a home-country posting, often with the inclusion of many elements. Those elements could include the following allowances
What is hardship allowances. education allowances. cost-of-living allowances.
500
All of the following are concerns of organized labor in dealing with global or multinational enterprises EXCEPT:
What is the possibility that wage increases could outpace costs-of-living and cause problems with some nations’ laws and regulations.
500
What is the name of the speaker in the video and where was he speaking from
J Henry Fair at Wake Forest University