Section in a Business Plan
Finance
Legal Ownership
Location
Marketing Mix
100

Focuses on the people required to operate efficiently but should also address the labor requirements and wages for those employees

What is Section 5, Management and Staffing?

100

Total Assets = Liabilities + Owners equity

What is the accounting equation?

100

One owner assumes all liability

What is a sole-proprietorship?

100

Professional image and legal considerations

What are the challenges of a Home-based business?

100

Product, Place, Price, Promotion, People, Physical Environment, and Process

The 7 p's in the marketing mix

200

Summarizes what your company does, its purpose, and what makes it unique

What is the Section 1, the Business Description?

200

Indicates the amount of profit, or loss, generated by a firm over a given time period.

What is an income statement?

200

Becomes a separate legal entity

What is a corporation?

200

The activity of buying or selling products or online services over the Internet

What is e-commerce?

200

Online communication where users share personal messages, information, videos, and other content

What is social media?

300

A summary of the key points, written last, but located first

What is the Executive Summary?

300

The most liquid asset

What is Cash?

300

Currently the most common form of business ownership in the USA.

What is a Limited Liability Corporation (LLC)?

300

Customer traffic at a retail store, a restaurant, or a movie theater

What is the importance of a good location?

300

Material + Labor * markup

What is the cost plus price formula?

400

Charts, graphs or tables that uses more than 1/3 page should be included


What is the appendix?

400

A financing solution provided by creditors

What is debt financing?

400

Legal advice and documents should always be created when using this form of ownership

What is a partnership?

400

Customer accessibility, business environment, site availability and cost, available resources, and personal preference

What are the key factors one should consider when choosing a brick-and-mortar location?

400

Refers to anyone in contact with your customers

What are People in the marketing mix?

500

Includes the operational steps and the startup timeline

What is Section 7, the Development Plan

500

___ = Current Assets / Current Liabilities

What is a Current Ratio

500

Tax advantage, personal liability, organizational requirements, management and control, and ease of raising capital

What are the considerations in choosing an organizational form for your business?

500

The public perception of the company and how it operates

What is reputation?

500

Inform

Persuade

Remind

What is the purpose of advertising?