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The choice of direction of the firm as a whole and the management of its business or product portfolio and concerns:
- Directional strategy: the firm’s overall orientation toward growth, stability, or retrenchment
- Portfolio analysis:industries or markets in which the firm competes through its products and business unites
- Parenting strategy: the manner in which management coordinates activities and transfers resources and cultivates capabilities among product lines and business units
What is Corporate Strategy?