Vocabulary
What does persuade mean?
To convince
Which of the following is correct?
I picked up my daughter from school.
I took my daughter from school.
I picked up my daughter from school.
What does the phrase I am looking forward to seeing you again mean?
I am anticipating your return.
What does the word persuade mean?
To convince
Should you use your store name when responding to negative reviews? Why?
No, because your name will show up on search engines associated with a negative review.
What does promote mean?
To advertise
Which of the following is correct?
I didn't do nothing today.
I didn't do anything today.
I didn't do anything today.
I am not looking to branch out my company right now. I like having one shop so that I can give my customers the best service.
What does branch out mean?
To expand
What differentiates your store from your competition?
High quality leather, reasonable prices, honesty...
Short and sweet or long and boring?
Short and sweet!
What does recruit mean?
I helped my daughter make her homework yesterday.
I helped my daughter do her homework yesterday.
I helped my daughter do her homework yesterday.
Use the phrase "deal with" in a sentence.
I am dealing with a customer right now, can I call you back?
True or false:
The socratic method is a way to persuade customers by getting them to say "no" to all of your questions.
False!
The socratic method is a way to persuade customers with a "yes, yes" response.
What are the 4 steps in responding to positive reviews?
1. Thank you
2. Store name
3. Marketing
4. Invite them back
What does hesitate mean?
To pause before doing something.
Which of the following is correct?
I said to him that I would give him the jacket at a lower price.
I told him that I would give him the jacket at a lower price.
I told him that I would give him the jacket at a lower price.
What does "break even" mean?
To have equal costs and earnings.
Feature:
My leather jackets are 100% full grain leather.
What is the benefit of this feature?
The jackets last longer, look nicer, and form to your body.
What are the 4 steps to responding to negative reviews?
1. Apologize
2. Marketing
3. Move offline (provide a contact)
4. Short and sweet
What does merchandise mean?
Fix this sentence:
When I will arrive at home tonight, I will eat dinner.
When I get home tonight, I will eat dinner.
Use "word of mouth" in a sentence.
People hear about my store mostly by word of mouth.
"This jacket is durable in rainy weather."
Make this plain sentence more vivid.
Even if it's pouring rain outside, you can go home hang it up and it will still look gorgeous when it dries.
Respond to this review:
I loved Michelangelo and his store. The leather was high quality and reasonably priced. I will definitely be back to buy more!
Thank you so much for your kind words. I am glad you loved our 100% full grain Italian leather here at Michelangelo's Florentine Leather Shop. I'm looking forward to showing you our new designs when you return.
Grazie,
Michelangelo