which publishing company is Bauman: Microbiology with?
What is Pearson
100
(Challenge) True or False.....It's a challenge that the competitive sales force has relationships with key targets
What is True (since Pearson has several titles in this area they are in the course often)
100
True or False...you should comp all adoptions of prior Black adoptors
What is True (use your comp to core document)
100
hallmark....the art program includes artwork by award winning medical illustrators and photographs that have been researched and identified by the author
What is True
200
a Wiley case supplement used in Micrbiology non-majors course that can be sold as a stand alone or as a good packaging item for sell-thru?
What is Anderson: Micrbiology Case Studies
200
What publishing company is Cowan Microbiology with?
What is McGraw-Hill
200
(Strength) Cluster of Wiley titles that can be sold in Microbiology...name three
What is Black, Anderson, Pollack
200
Black has not been student friendly, true or false?
What is False. The text is known for its extensive use of applications in which students relate to throughout the text.
200
Black takes a body systems or a taxanomic (organismal) approach
What is Body System
300
A Wiley 1 term Microbiology lab manual for non-majors?
What is Pollack: Laboratory Exercises in Microbiology
300
which publishing company is Tortora: Microbiology with?
What is Pearson
300
(Challenge) Lack of consistence presence in this course may cause reps to feel challenged.
What is Microbiology
300
Fully integrates all content into easy to navigate and customized modules that promote student engamement, learning and success.
What is WileyPLUS
300
Hallmark....Black is a nurse, doctor, or a microbiologist?
What is Microbiologist.
400
General Micrbiology text for majors that has been pushed back until 2013?
What is Wessner: Microbial Science
400
2 competitors of Black (not the number 1 competitor) they published this year?
What is Cowan: Microbiology and Bauman: Microbiolgoy Body Systems Approach
400
(Strength) Black is publishing on cycle with which market leader?
What is Tortora
400
The 8th edition will include chapter opening pedogogy which provides students the key concepts and highlights where animations are available in the WileyPLUS course for each concept This is called......
What is Concept Compass
400
New to the edition...Case Study Correlation Guide provided by the Public Health boxes, instructors will be provided with a correlation guide linking Black with the new case text by...
What is Anderson
500
Intro to Microbiology text for non-majors?
What is - Black: Microbiology 8th edition
500
Market leader coming out on cycle with Black we hope to recapture market share from?
What is Tortora: Microbiology
500
(Strength) Black Innovative technology offering is?
What is WileyPLUS
500
Name at least two market devolpment ways to involve your decision makers?
What is Chapter Reviews, Market Surveys, Virtual Focus Groups and Live Interiews, Class test.
500
The new design of Black 8/e highlights the key concepts of each chapter through____________which helps the student navigate through the material