BUS 305
MKTG 445
MIS 484
Senior Experience
Study Tips
100
What is the first step in the negotiation process?
Preparation
100
What term describes the added value a brand name gives to a product beyond its functional benefits?
Brand Equity
100
In Python, this function returns the number of characters in a string or the number of elements in a list.
len()
100
What does SWOTT stand for?
Strengths, Weaknesses, Opportunities, Threats, and Trends.
100
You should not start studying when?
The night before a test.
200
What are two of the five key elements of a successful corporate apology?
Timely, Sincere, Specific, Corrective, and Accountable.
200
What type of learning occurs when a consumer’s behavior is influenced by rewards or punishments?
Operant Conditioning
200
In Python, this function is used to determine the data type of an object.
type()
200
Name one of Porter's Five Forces.
Intensity of Rivalry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, Threat of New Entrants.
200
The web-based platform shown here used to create and study digital flashcards.
Quizlet.
300
What is the difference between a high and low Uncertainty Avoidance Index (UAI)?
High UAI societies prefer structured environments, rules, and avoid uncertainty.
Low UAI societies are more tolerant of ambiguity and open to risk-taking.
300
What is it called when a company uses an existing brand name to introduce a new product in a different category?
Brand Extensions
300
This type of loop in Python continues execution as long as a specified condition remains true.
while loop
300
This CSUSM online platform provides access to thousands of academic articles, journals, and e-books for research.
CSUSM Library Databases.
300
A 3x5 piece of paper students use to memorize important concepts, terms, or definitions.
Flash card.
400
What are three of Hofstede’s six dimensions of culture?
Power Distance Index (PDI), Individualism vs. Collectivism (IDV), Motivation Towards Achievement and Success (MAS), Uncertainty Avoidance Index (UAI), Long-Term Orientation (LTO), Indulgence vs. Restraint (Indulgence).
400
In behavioral economics, what concept explains why consumers feel the pain of losing something more strongly than the pleasure of gaining something of equal value?
Loss Aversion
400
Unlike lists, this Python data type is immutable, meaning its elements cannot be changed after creation.
tuple
400
This type of bar chart is used in project management to visualize a project timeline and task dependencies.
Gantt chart.
400
Writing notes ___ is generally considered better than ___ for information retention and deeper understanding.
By hand, typing notes.
500
Under which type of discrimination and civil rights law did Abercrombie & Fitch’s Look Policy violate workplace protections?
Religious discrimination under Title VII of the Civil Rights Act.
500
What psychological bias causes consumers to value a product more simply because they own it?
Endowment Effect
500
In Python, this keyword is used to define a reusable block of code that can take inputs and return outputs.
def
500
Name one element of the Griffin Model.
Internal Environment, Task Environment, General Environment, Task + General = External Environment.
500
You may want to consider bringing this type of test sheet, where you mark your answers by filling in bubbles, to an exam.
A scantron.