Facts and figures that are newly collected for the project.
What is primary data?
200
A written document that details the necessary actions to achieve one or more marketing objectives.
What is a marketing plan?
200
The division of a market into different homogeneous groups of consumers.
What is market segmentation?
200
The advancement of a product, idea, or point of view through publicity and/or advertising.
What is promotion?
300
"The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals”
What is Marketing?
300
Facts and figures that have already been recorded before the project at hand.
What is secondary data?
300
A marketing strategy that aims to make a brand occupy a distinct place in the mind of the customer.
What is positioning?
300
The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services ideas or experiences to satisfy needs and desires.
What is Consumer Behavior?
300
The process of making a product or service available for the consumer or business user that needs it.
What is distribution?
400
Promotion, Distribution, Product Planning, Pricing, Branding &
Packaging, Market Research
What are marketing functions?
400
Define the problem or opportunity.
What are the two reasons to conduct marketing research?
400
Describes the look and "personality" of product packaging and marketing.
What is branding?
400
Need recognition, information search, evaluation, purchase and post purchase evaluation.
What is the Buyer Decision Process?
400
Method adopted by a firm to establish a product's monetary value.
What is pricing?
500
An organization's strategy that combines all of its marketing goals into one comprehensive plan.
What is Marketing Strategy?
500
Define the problem or opportunity, develop the research plan, collect data, analyze data, take action.
What is the five step marketing research process?
500
Make a product more attractive by contrasting its unique qualities with other competing products.
What is differentiation?
500
Consumers can be grouped according to how quickly they adopt a new product.
What is Innovation Adoption Curve?
500
A combination of factors that can be controlled by a company to influence consumers to purchase its products.