Listing
List the levels of sport
Youth, Interscholastic, Intercollegiate, Professional
Promotions are activated:
a. before an event
b. after an event
c. during an event
a. before an event
b. after an event
c. during an event
The sport product is...
a. intangible
b. tangible
c. neither
a. intangible
Marketing research should be...
a. unorganized and unbiased
b. unorganized and biased
c. organized and unbiased
d. organized and biased
c. organized and unbiased
Gen C is driven by changes in...
a. technology
b. promotions
c. pricing
d. products
a. technology
List the steps of the product life cycle
Introduction, Growth, Maturity, Decline
Which of the following falls into consumer segmentation?
a. demographics
b. psychographics
c. pricing
d. behavior
a. demographics
b. psychographics
d. behavior
What is the rule of target market consumers?
a. 75-25
b. 90-10
c. 80-20
d. 70-30
c. 80-20
What are long thought of?
a. prices of tickets
b. sport facility locations
c. discounts that are offered to fans
d. products that are sold at an event
b. sport facility locations
What is also known as geographic segmentation?
a. type of sport or sport product
b. implications for the sport marketer
c. organizational goals
d. organizational reach
d. organizational reach
List the "5 C's"
Company, Costs, Customers, Competition, Conditions
Participant sport motives are:
a. achievement
b. identity
c. mastery
d. attitudes
e. involvement
f. social
a. achievement
c. mastery
f. social
Which was identified as a vital component to the fan experience?
a. temperature
b. taste and smell
c. sound
d. sight
c. sound
The subdivisions for public relations are...
a. community and sponsor relations
b. media and fan relations
c. community and fan relations
d. media and sponsor relations
e. media and community relations
e. media and community relations
Most products are offered with various _________ that supplement their basic function.
a. features
b. forms
c. styles
d. customizations
a. features
List the research types
Explanatory, Exploratory, Descriptive
Ticket sales and broadcast fees are the main revenue sources for:
a. professional sports
b. collegiate sports
c. interscholastic sports
d. youth sports
e. international sports
a. professional sports
b. collegiate sports
e. international sports
The core of the marketing mix is...
a. place
b. price
c. product
d. promotions
e. public relations
c. product
Which is NOT impacted by the situation?
a. behaviors
b. perceptions
c. identity
d. attitudes
c. identity
Which is NOT a sport consumer?
a. watching a game on TV
b. listening to a game on the radio
c. buying tickets
d. selling tickets
d. selling tickets
List the steps of the marketing plan
Introduction, Data and Analysis, Goals and Objectives, Target Markets, Marketing Strategy, Implementation, Evaluation, Summary
What are the examples of a vicarious experience:
a. Parents pushing their kids too far
b. People modeling their lives after films
c. Beer and hot dogs associated with sports
d. Fans wearing jerseys as identification
a. Parents pushing their kids too far
b. People modeling their lives after films
d. Fans wearing jerseys as identification
The number of product lines in the mix describes...
a. depth
b. consistency
c. width
c. width
Marketing traditional or nonsport products and services using a sport platform describes...
a. marketing through sport
b. marketing of sport
c. marketing
a. marketing through sport
What is the 3rd step of the marketing research process?
a. perform data analysis
b. collect and organize data
c. prepare and present final research findings and report
d. identity and define an area of need or opportunity
e. develop and design the proper approach and research design
b. collect and organize data