Chapter 1
What type of information system shapes overall competitive strategies for a company?
Strategic Information System
Name two of the Five Forces created by Michael Porter.
Competitive Rivalry
Supplier Power
Buyer Power
Threat of Substitution
Threat of New Entry
Which type of computer has the highest price?
Supercomputers
Which company has been an instrumental player in the development of computer technology over the past 60 years.
IBM
The discovery of patterns and relationships is used in which of the following?
Data-mining
___ is skill in using productivity software, such as word processors, spreadsheets, database management, and systems, and presentation software.
Computer Literacy
___ is high when customers have many choices and low when they have few
Buyer Power
___ consists of a series of 0's and 1's representing data or instructions.
Machine Language
What are the 3 criteria used to classify computers?
Speed, cost, memory
Tableau and Power BI are best described as ____________.
Data visualization tools
How do streaming companies use data mining to their advantage?
They can tailor recommendations to individual customers
Which strategy used by Michael Porter helps organizations make their products and services distinct from their competitors?
Differentiation Strategy
____ holds data when the computer is off.
Secondary Memory
What are the 3 basic tasks in the context of computer operations?
Logical operations
Arithmetic operations
Storage operations
In the context of big data, velocity is ___.
the speed with which the data has to be gathered and processed
How has technology helped small businesses differentiate themselves?
They can offer better and faster customer service
What is the primary objective of a cost leadership strategy?
To achieve the lowest operational costs in the industry, and then pass those savings onto customers
Abstraction, inheritance, polymorphism, and encapsulation are four key principles of ________.
Object-oriented programming
Ruby is one of the most popular ___ languages in use today?
Object-oriented
_____ can be described as using an organization's database of customers and potential customers to promote products or services that an organization offers.
Database marketing
How does a database help an organization make decisions?
Databases are used to create, organize, and manage data which can be used to set strategy.
If there is a shortage of a special thread used to make a specific shirt and cost of supplies have doubled over the past year, which force does this affect?
Supplier Power
Computers and communication systems use _____ to represent information between computers and network systems.
Which type of software is designed to perform specific tasks for users?
Application software
Business analytics uses _____ to gain insight into data and provide decision-makers with the information they can act on.
predictive modeling