76.Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site:
100
Copy
81.Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
100
partnership
86.The relationship between a sponsor and a sport entity is often described as
100
discourage counterfeiting activities
91.When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
100
entertainment
96.Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value.
200
auto racing enthusiasts.
77.A tire producer is most likely to advertise its products on a website that interests:
200
Endorsement
82.What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
200
included in a sponsorship proposal.
87.Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
200
unpredictable.
92.One of the features of sports events such as football games is that they are
200
write down the information.
97.When a telephone customer's order includes detailed information concerning the order, the salesperson should
300
illustration
78.The part of a print advertisement that is noticed first by readers is the:
300
Stadium signage
83. A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
300
ambush
88.Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing.
300
Athletes
93.Which of the following is one of the main features of a sport product:
300
read the order back to the customer.
98.When taking an incoming telephone order, an effective way to make sure the order is correct is to
400
uses
79.When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
400
adapt promotional messages for each market.
84.When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
400
Redesign logos
89.What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
400
significant others
94.Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
400
lose customers.
99.Businesses whose employees regularly make mistakes while taking telephone orders are likely to
500
encourage action.
80.Advertising copy that states "Only 3 days left" is trying to
500
exclusive
85.If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor.
500
Team colors and team name
90.Which of the following are the most important considerations when designing a basketball team's logo:
500
affordable ticket prices.
95.One of the primary reasons that people are motivated to attend arena football games is the
500
Obtaining customer's name
100.What is often one of the first steps in processing an incoming telephone order?