HBM
Name one modifying factor
Age, gender, ethnicity, personality, SES, knowledge
Is TRA or TPB the "extended version"? What is the difference between the two?
TPB is the extended version of the TRA - TPB takes into account that all behavior is not under volitional control
What shape is the model for SCT?
A triangle. Cognitive influences in one corner, environmental determinants in one corner, behavior factors in one corner
What is a lapse?
Name the 4 P's of the Marketing Mix
Product
Price
Place
Promotion
Name an individual belief that is a construct in the HBM model
Perceived Susceptibility, Perceived Severity, Perceived Barriers, Perceived Self-Efficacy, Perceived Benefits
What is the definition of subjective norm?
Belief that most of the significant others in one’s life think whether one should or should not perform the behavior
What famous study kicked off SCT?
1960's Bobo doll experiment by Albert Bandura
Action Stage
What are some examples of addressing the "Price" component of the Marketing Mix in regard to health promotion?
Providing discounted options, making car seats easier to use, making exams less uncomfortable
Name one of the two actions in the HBM model
Individual behaviors or Cues to Action
What are behavior beliefs?
Belief that behavioral performance is associated with certain attributes or outcomes
Asks what will happen if I engage in this beh
What is observational learning? Bonus - what are 4 processes that govern it?
Behavioral acquisition that occurs by watching the actions and outcomes of others’ behavior
What is counter-conditioning?
Substituting healthier alternative behaviors (helpful in later stages: preparation, action, maintenance)
What is segmentation?
Subdividing a broad consumer market into smaller, more homogeneous market segments
Who created the HBM theory and why?
Hochbaum and tuberculosis study
What is the difference between control beliefs and perceived power?
Control beliefs: Beliefs that affect the perception of how easy or difficult it is to carry out a behavior
Perceived Power: Perceived effect of each condition in making behavioral performance difficult or easy
Example with smoking:
Control beliefs: individual rating of the likelihood of encountering a restaurant with smoking restrictions
Perceived Power: individual's perception of the effect of those smoking restrictions in making it easy versus difficult to quit smoking
Name one self-regulation tool
Self-monitoring, goal setting, feedback, self-reward, self-instruction, enlistment of social support
What is the difference between self-liberation and social liberation?
Self-Liberation: Making a firm commitment to change.
Social Liberation: Realizing that social norms are changing in the direction of supporting healthy behavioral change.
How is social marketing different than law? Bonus: When is law helpful for health promotion?
- Law imposes penalties for noncompliance
- Coerces people to do things they wouldn’t ordinarily do.
It is helpful to use law if the target market doesn’t perceive any benefits to performing the behavior voluntarily.
What type of theory is HBM?
Value-Expectancy Theory
What is the extension of TPB called?
Integrated Behavior Model (IBM)
Name one way to increase someone's self-efficacy
What are the experiential vs. behavioral processes in TTM? Bonus: Can you list the stages for each?
Experiential processes: those involving a focus on changing cognitive-affective reactions (precontemplation, contemplation & preparation stages)
Behavioral processes: those that involve providing resources to make concrete changes (action & maintenance stages)
How is social marketing different than education?
Education = the delivery of information in an attempt to get people to change their behavior voluntarily.
Social Marketing = education + how you do it and make it easy to do