MKTG or MGMT
Product, Promotion, Place, Price, and People
What are the 5 P’s of Marketing?
Procurement, Manufacturing & Operations, Transportation and Logistics
What are the steps of the production process?
Company leaders, internal and external auditors, and the Securities Exchange Commission
Who are the people that ensure financial data is accurate?
A blend of products, distribution (place) systems, prices, promotion, and people
What is the marketing mix?
Corporation, proprietorship, partnership, and limited liability company
What are the 4 common business legal structures?
The most complex type of organization to start and maintain
What is a corporation?
The equipment and techniques used to manage and process information
What is information technology?
Partial ownership in a company
What is a share?
A network that connects computers at one site, enabling the computer users to exchange data and share the use of hardware and software from a variety of computer manufacturers
What is a Local Area Network?
Loss of revenue, Legal consequence, and Loss of reputation
What are the consequences of low security? Or Why does security matter?
Demographic, Geographic, Psychographic, Behavioral
What are the consumer market segmentations?
Natural Resources, Raw Materials, Human Resources, Capital
What are the inputs of production?
Greed and Pressure
What are the most common causes of accounting scandals?
The process of reviewing the records used to prepare financial statements and issuing a formal auditor’s opinion indicating whether the statements have been prepared in accordance with accepted accounting rules
What is auditing?
Student loans. home mortgage, and a small business loan
What are examples of good debt?
Helps managers promote efficiency and effectiveness through planning, organizing, leading, and controlling
What is the management process?
A network that connects computers at different sites via telecommunications such as phone lines, satellites, and microwaves
What is a Wide Area Network (WAN)?
Carrying out monetary policy, setting rules on credit, distributing currency, and making check clearing easier
What are the roles of the FED?
The purchase or sale of U.S. government bonds by the Federal Reserve to stimulate or slow down the economy
What are open market operations?
An organization that strives for a profit by providing goods and services desired by its customers
What is the definition of business?
Traditional advertising, sales promotion, public relations, social media, E-commerce, and personal selling
What is the promotional mix?
A system in which materials arrive exactly when they are needed for production, rather than being stored on-site
What is the definition of just-in-time?
Income Statement, Balance Sheet, and Statement of Cash Flows
What are the key financial statements?
Plans that identify alternative courses of action for very unusual or crisis situations; typically stipulate the chain of command, standard operating procedures, and communication channels the organization will use during an emergency.
What are contingency plans?
A business or marketing statement that summarizes why a consumer should buy a company’s product or use its service
What is a value proposition statement?