ETHICS 1
Define a "Dark Pattern."
A user interface carefully crafted to trick users into doing things they didn't intend to do, such as signing up for a recurring subscription
What was the first recorded esports event?
The Intergalactic Spacewar! Olympics at Stanford (1972).
What are the "4 Ps" of marketing?
Product, Price, Place, Promotion.
What is a SWOT Analysis (What do the letters stand for)
Strengths, Weaknesses, Opportunities, Threats.
Define the "Pro Player" role.
Individuals are paid to compete at a high level.
What is "Confirmshaming"?
Guilt-tripping the user into selecting an option (e.g., a button that says "No thanks, I prefer to pay full price")
What was the grand prize for the first Spacewar! tournament?
A year's subscription to Rolling Stone magazine.
What are "The 7 Ps" (Extended Mix).
Product, Price, Place, Promotion, People, Processes, Physical Evidence.
"Strengths" and "Weaknesses" in SWOT are what factors
Internal factors
What is "Media Rights"?
Fees paid by platforms to be the exclusive broadcaster.
Define "Roach Motel" design
A situation where it is very easy to get into a subscription or service but extremely difficult to get out of it.
What was the first large-scale esports event in 1980?
The Space Invaders Championship (10,000+ participants).
Define the "People" element
Human actors involved in service delivery (referees, support).
Opportunities" and "Threats" in SWOT. are what factors?
External factors (new patch, rival signing stars).
Define "Sponsors."
Brands providing funding in exchange for exposure.
What is "Bait and Switch"?
When a user sets out to do one thing, but a different, undesirable thing happens instead.
What was the "Red Annihilation" tournament (1997) and what was the prize
A Quake tournament with a prize of John Carmack's Ferrari.
Define "Place".
The distribution channels where the product is available
Define "Indirect Competitor.
Offers different products but competes for the same audience dollars.
What is a PC BANG and what is another name for it
Lan Centre - Locations fostering community and local talent.
What is "Gamification" of gambling?
Using video game mechanics (loot boxes, flashy animations) to mask the nature of a gambling mechanic.
What was "The Wizard" (1989)
A movie that acted as a commercial for Nintendo and revealed Super Mario Bros. 3.
Define CPM and the Formula
CPM = Cost per Mille - Total cost \ Total impressions x 1000
What is a "Competitive Matrix"
A visual chart comparing your features against competitors.
What is the weighted formula for CPS
Where the Weights = W1 and the Stats = Stat1
CPS = (W_1 x Stat_1) + (W_2 x Stat_2) + (W_3 x Stat_3)