Sports and Entertainment Marketing
Entertainment is the business of providing an __ or event.
Experience
Experiences
Purpose of promotion is to grab attention and __ people.
Promotion is described in this unit as _.
Communication
Unit 5 Project asked students to become the _?
Teachers
Sports is the business surrounding any kind of __.
Athlete
Goods are __ products.
Tangible
What’s the goal for PR?
Build and maintain a positive public image
In AIDA which stage gives people a reason to care
Desire
Unit 5 Product was a _?
10-12 slide Canva presentation
Entertainment sector identified in the notes?
Video games
Services are __ products.
Intangible
A press release is sent to the __.
Media
In AIDA, which stage gets the audience to do something?
Action
Which is required in the Unit 5 Presentation?
Meaningful class activity
Recreational, Amateur, Professional
One of the 5 Ps that determines where and how a product/service is made available.
Place
A press kit provides _ with accurate _.
Reporters, Information
Three Parts of the event triangle?
Event, Audience, Sponsors
Which 4 lessons are in Unit 5?
3 groups identified as major sources of sports revenue?
Spectators, Broadcasters, Businesses
What are the 5 Ps?
Product, Place, Promotion, People, Price
What is an example of primary research?
Surveying customers
What does AIDA stand for?
Awareness, Interest, Desire, Action
Recommended Presentation Flow?
Hook, teach, connect, apply, check, wrap up