People to Know
This theorist saw media as a "public forum" where forces struggle to shape popular notions
Stuart Hall
Suggests that all forms of communication should be under the control of a governing elite
Authoritarian
The state of mind in which audience members take in and respond to content without reflection
Automaticity
Propaganda depends on these two factors
simplification and repetition
This theorist argued that media influence is limited, indirect and affected by social networks. He also argued that media reinforces previously held beliefs
Paul Lazarsfeld
"Individual action is a response to external, environmental stimuli" is the belief of which theory?
Behaviorism
Selective perception
Information that is truthful and largely accurate from an identified source
White propaganda
This theorist studied the effectiveness of propaganda films
This post-positivist theory argues that information moves from opinion leaders to followers
Two-step flow theory
Tonnies coined this term for close relationships and traditional roles
Gemeinschaft
Deliberately false information from a hidden source
Black propaganda
This theorist viewed media as a tool to shape public perception and believed propaganda promotes master symbols
Harold Lasswell
This theory argues that the media is not as deeply effective in influencing public opinion as it was previously believed
Limited effects theory
Tonnies coined this term for impersonal, formal industrial societies
Gesellschaft
May be true or partially accurate, and the source may be partially concealed
Gray propaganda
This theorist developed phenomenistic theory, a limited effects theory which argued that media had little power to influence people
Joseph Klapper
This normative theory argues that media should serve public interest while balancing ethical obligation
Social Responsibility
Narcotizing dysfunction
This propaganda theorist believed that the average person was not able to resist manipulation
Harold Lasswell