The process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous, and scattered audiences.
mass communication
100
place the communication process in the proper order (excluding noise). feedback, message/channel, source, receiver, encoding,decoding
Name an example of a trade magazine and a consumer magazine
Pizza Today, People Magazine
100
What does AM and FM stand for?
Amplitude modulation and frequency modulation.
200
A methodology that holds that something is best understood by examining how it is used.
functional analysis, functional approach
200
describe interpersonal communication
DOUBLE JEOPARDY
a method of communication in which one person (or group) interacts with another person (or group) without the aid of a mechanical device
200
what were the first media to use electricity to communicate?
telegraph and telephone
200
What is the difference between a staff writer and a free lance writer?
staff writer is on a regular salary, a free-lance writer is paid per story and can cover events from different places without the magazine having to cover expenses.
200
What is prime time and when is prime time?
drive time, early morning rush hours and afternoon rush hours
300
A type of circulation in which publications are sent free or distributed to a select readership, such as airline passengers or motel guests.
controlled circulation
300
what is the difference between the functional analysis approach and the critical/cultural approach.
functional - how is it used
critical/cultural- underlying power relationships to explain relationships behind media behavior.
300
what is technological determinism
the belief that technology drives historical change.
300
What is a magazine's lead time?
the length of time between when a magazine accepts an article for publication and when it actually publishes it.
300
What is symbiosis
the idea of a mutually benefiting relationship such as the relationship between the recording industry and radio
400
1. anything that interferes with the delivery of a message.
2. When different people have different meanings for words
3. external interference with the communication process
4. problems with the machine that is being used to assist communication
what is the difference between microanalytic view and macro analytic view?
micro- how individual uses the media, close up lens
macro- how media is used by larger society, wide lens/ sociology
400
what is the name of the first american newspaper published in 1690 by Benjamin Harris
Publick Occurences both Foreign and Domestic
400
What are two way authors make money from their books?
advances and royalties
400
What needs to happen before internet radio takes over?
wifi hotspots so that people can access wifi everywhere, making streaming much faster.
500
head of the newspaper
publisher
500
what is linkage
the ability of the mass media to join different elements of society that are not directly connected by interpersonal channels.
500
Benjamin Day was responsible for what daily paper advancement? why did it succeed?
the penny press, New York Sun. It sold for 1cent instead of 6 cents so it had a much larger audience.
500
explain the vanity press and are they or are they not sold regularly in bookstores? why?
DOUBLE JEOPARDY
vanity press is a publication company that the author pays to publish their book. bookstores tend to not carry vanity press books because they are not very good.
500
_____________ does not use airwaves. A ____________ is audio programming in MP3 files that can be downloaded. ________________ radio provides a better quality sound for AM and FM by transmitting signals digitally.