Lesson #1 (Introduction to MIL)
These are the ways to communicate information. Channels through which messages are disseminated.
Media
Broadcast media is cheaper to produce and is affordable compared to wifi connection. Which era gave the individual the most power to create and disseminate their own information to a global audience?
The Information Age
Which type of media is defined by its physical, tangible format, such as newspapers, magazines, and books?
Print Media
Hannah finds a website that lists a specific company's financial performance. To check if the information is still relevant, the student looks for a "Last Updated" date at the bottom of the page. Which criterion are they applying?
Currency
During a commercial, a soft, slow piano melody plays while a child hugs her mother. The brand's logo appears with the words “Home is a feeling.” Which element of media language is most emphasized in this scene?
Written code
Learning the software's interface, its specific tools, and how to export the final file in different formats. This task primarily requires the application of:
Technology Literacy
Which device is a classic example of Media Convergence, as it combines a phone, camera, music player, and internet browser?
A smartphone
A company wants to release a new album. They decide to release it on a streaming platform, make a vinyl record, and a limited-run cassette tape. The streaming platform represents which type of media?
New Media
This information summarizes, interprets, or analyzes primary sources, such as a textbook or a review article.
Secondary Information
A news broadcast shows live footage of a press conference and interviews with eyewitnesses. According to Berger 1992, what type of genre is this?
Actualities
This involves the ability to find, evaluate, organize, and use information from various sources. It is crucial for academic research and making informed decisions.
Information Literacy
This time began with the invention of the transistor and is defined by the use of electronic media such as radio, television, and early computers.
Electronic Age
A new smartphone app combines messaging, music streaming, social media, and e-commerce in one platform. Your class is asked to assess this development. Which type of media convergence does this app best represent?
Technological Media Convergence
This library serves a specific company, organization, or profession, providing specialized resources for its members.
Special Library
A movie poster for a comedy film uses bright, yellow colors and a smiling cartoon character. What type of media code is being used to convey the film's tone?
Symbolic Code
The essential skills and competencies that allow individuals to engage with media and other information providers effectively.
Media and Information Literacy
This period saw the invention of the printing press and the mass production of books, newspapers, and magazines. The development of steam-powered machinery allowed for the rapid and widespread dissemination of information.
Industrial Age
Which media type is the most effective for a public safety alert?
Broadcast media, as it has real-time, mass-reach capabilities.
Bernadette reads a blog post with a lot of strong opinions about a political issue. To determine if the information is trustworthy, she check the author's credentials and affiliations. Which criterion are they applying?
Authority
A TV program features contestants competing in physical and mental challenges to win a grand prize. According to Berger 1992, what type of genre is this?
Contests
This refers to the digital interactions and services provided by the government, including things like obtaining licenses, paying business taxes, or participating in e-procurement.
Government-to-business (G2B)
Which type of media is most vulnerable to being changed or deleted without a permanent record?
New media, where online content can be easily edited, removed, or lost.
A student at a university needs to access an academic journal for their thesis. What type of library would they use?
Academic Library
A commercial uses slow-motion shots and a dramatic musical score to emphasize the quality and elegance of a product.
Technical Code