Brain Biology
This brain lobe is responsible for decision-making and problem-solving.
What is the frontal lobe?
his psychologist is famous for discovering classical conditioning using dogs.
Who is Ivan Pavlov?
A student studies harder after receiving praise and rewards from the teacher for good grades.
Who is B.F. Skinner?
Age, gender, income, and education are all examples of this business concept.
What are demographics?
This process involves collecting and analyzing information about consumers.
What is market research?
This part of the brain controls balance and coordination.
What is the cerebellum?
This psychologist explained behavior as a result of rewards and punishments.
Who is B.F. Skinner?
A student feels anxious every time a bell rings because it reminds them of an exam.
Who is Ivan Pavlov?
This business concept focuses on consumers’ lifestyles, values, and interests.
What are psychographics?
Surveys with numerical data and statistics are examples of this type of research.
What is quantitative research?
Damage to this brain lobe can cause difficulty processing visual information.
What is the occipital lobe?
his theory explains learning through observing and imitating others.
What is Social Learning Theory?
or Who is Albert Bandura?
A teenager copies aggressive behavior after watching influencers behave aggressively online.
Who is Albert Bandura?
This type of market segmentation is based on location or region.
What is geographic segmentation?
Interviews and open-ended questions are examples of this type of research.
What is qualitative research?
This brain lobe is essential for memory, language comprehension, and processing sounds.
What is the temporal lobe?
This theory explains behavior using the interaction of the id, ego, and superego.
What is Freud’s psychoanalytic theory?
or Who is Sigmund Freud?
A person’s behavior is explained by unconscious desires and unresolved childhood experiences.
Who is Sigmund Freud?
Businesses define this group to focus their marketing and increase sales.
What is a target market?
This type of research helps businesses understand customer opinions and motivations in depth.
What is qualitative research?
Impulsive behavior and poor emotional control are most commonly linked to damage in this brain area.
What is the frontal lobe?
This psychological theory best explains why a student copies aggressive behavior seen online.
What is Social Learning Theory?
A student wants needs to study for the exam however he´s invited to a party , where he believes that the spirited part of the soul should predominate over the reasoning and end up going to the party rather than study for the exam.
Who is Plato?
A company selling eco-friendly sportswear to young athletes who value sustainability is using this concept to understand consumer values.
What are psychographics?
This type of research uses numbers, percentages, and statistics to measure customer behavior.
What is quantitative research?