Name that Insurer
This company’s commercial uses one repeated joke and catchphrase to make a boring product memorable.
What is Geico?
Dividing customers into groups with similar needs is called this
What is segmentation?
This company’s value proposition is helping you save even if it’s not with them.
What is Progressive?
This company’s ad is aimed at people who want someone they can count on, selling reliability rather than a low price
What is State Farm?
Progressive’s commercial aims at shoppers who compare rates, and choosing that group to go after is this STP step
What is targeting?
This company’s customers are likely to value a relationship over a fast quote
What is State Farm?
Of the three ads, this is the only one whose commercial openly admits you might not buy from them.
What is Progressive?
Both Progressive and Geico’s customer base are grouped by actions such as shopping around and switching providers rather than by age or income. This is the type of segmentation.
What is behavioral?
Even a great value proposition and strong advertisement won’t matter if a company doesn’t have this.
What is product-market fit?