Decision Making & Data
What system analyzes large sets of data to help make decisions?
What is a Decision Support System (DSS)?
What does Amazon use to recommend products?
What is data mining?
What is buying and selling goods online called?
What is e-commerce?
What system mimics human expert decision-making?
What is an expert system?
What is harmful software called?
What is malware?
What tools turn raw data into useful insights?
What is Business Intelligence (BI)?
Name one type of data Amazon collects.
What is purchase history/searches/clicks/reviews?
What does B2C stand for?
What is business-to-consumer?
What is the name of the component in an expert system that applies rules to make decisions?
What is the inference engine?
What are unwanted bulk messages called?
What is spam?
What type of decisions combine data with human judgment?
What are semi-structured decisions?
Why does Amazon store customer data?
What is to understand behavior/improve experience?
What does B2B stand for?
What is business-to-business?
What are the two parts of an expert system?
What is knowledge base and inference engine?
What is tricking users into giving personal info?
What is phishing?
What is analyzing large datasets to find patterns called?
What is data mining?
How does Amazon benefit from data mining?
What is increased sales through recommendations?
Give an example of B2B.
What is a company buying supplies from another company?
What stores facts and rules in an expert system?
What is the knowledge base?
What is redirecting users to fake websites?
What is pharming?
What system stores large amounts of data for businesses?
What is a data warehouse?
What business area improves using stored data?
What is inventory management/decision-making?
Name one similarity between B2B and B2C.
What is both use websites/apps that both use and rely on trust, involve payment and delivery?
Name one limitation of expert systems.
What is lack of flexibility / no human judgment / needs updates?
Name one ethical issue companies face with data.
What is privacy concerns / data security / algorithm bias?