What is Media?
Which is NOT a form of print media? Newspapers, magazines, posters or a radio commercial
radio commercial
True or False? Children can be a target audience for companies when they are advertising a toy.
True!
True or False? There are two types of messages in the media, hidden and non hidden.
True!
True or False? Facts and opinions are the same thing
False
True or false? Media is everywhere!
True!
Give an example of a non-print form of media
televison commerical, radio advertisments, movies, product packaging, television news and much more!
True or false? There can only be one target audience for a product.
False!
True or False? A hidden message is when an advertisement has only pictures and barely any words.
True - think back to the Colgate toothpaste ad we saw!
Define "fact"
Tells what actually happened, can be proven true or false
Who was the target audience of the menus we created?
Kids!
Define "media"
Forms of communication towards a large amount of people such as television, radio, newspapers and the internet
Who can be a target audience?
Anyone can be a part of a target audience! However, a target audience is usually groups of people around the same age group. For example: Babies and Toddlers, Children, Teenagers, Adults, Seniors.
True or False? Messages in media can be interpreted differently (for example: Miss. Sutton may think a message of an advertisement different than the Grade 3 students of Lakeview)
True - think back to the handout we did! We all got similar but slightly different answers.
Define "opinion"
Tells an attitude or judgement, cannot be proven true or false
Brochures at the zoo are a form of what type of media? Print or non-print?
What does persuade mean?
To convince someone of something
Define "target audience"
A target audience is a particular group of people (usually within the same age group) that a movie, book, commercial or product is aimed at. There can be more than one target audience.
Define "advertising"
a public promotion of a product or a service
What words are used on an advertisement to prove it is a fact?
"Scientifically proven", "clinically tested", statistics (e.g 100%), "results show" etc.
Why do companies use a logo?
Companies use logos so that consumers can recognize their products quicker and persuade them to buy the product
What are the three purposes of media?
To inform, entertain and persuade
Who would be the target audience for a brand new car?
Adults
Give an example of a message that might be attached to a shampoo advertisement?
If you use our shampoo, your hair will look beautiful!
Give an example of how companies use opinions in their advertising?
"This is the best shampoo", "we have the best burgers in Grimsby"
Who is Miss. Sutton's favourite actor?
Zac Efron