Nature of Market Planning
The nature of a marketing plan is to help marketers make ________ decisions about advertising and promoting a business or product.
realistic
The purpose of a marketing plan is to ________ marketers through every aspect of the marketing process.
guide
What does the P stand for?
Political
According to your reading in the text, what does the S Stand?
Specific
The positioning section of a marketing plan outlines what a business should do to properly market a product or service to its _____________.
target market
A marketing plan is considered a _______ plan
strategic
The goal is to turn a good, service, or product into a ________ venture.
profitable
What does the E stand for?
Economic
According to your reading in the text, what does the M Stand?
Measurable
This is accomplished utilizing the 4 P’s of marketing, which are:
Product, Price, Place and Promotion
It helps guide marketers through the marketing process __________.
step‐by‐step
After the Title Page of the Marketing Plan, what comes next?
Table on Contents
What does the S stand for?
Social
According to your reading in the text, what does the A Stand?
Achievable
Positioning is what a _______ will be known for in the market.
brand
The market plan _________ down the plan for generating profit into steps.
breaks
What part of the Marketing Plan is written last?
Executive Summary
What does the T stand for?
Technological
According to your reading in the text, what does the R Stand?
Results-Focused
Proper positioning allows a company to ________ areas where it can outperform competitors.
spotlight
The marketing plan can define marketing ideas in terms of ___________ measures.
achievable
This sections contains all of the supplemental documents that support the Marketing Plan.
Appendix
A PEST analysis is a visual chart representing an ________ scan of political, economic, social, and technological influences.
environmental
According to your reading in the text, what does the T Stand?
Time-bound
Marketers should be prepared to take ____________ at key intervals to determine if marketing goals have been met.
measurements