Perception
A series of activities by which stimuli are perceived, transformed into information, and stored.
What is information processing?
What is short-term memory?
A set of human characteristics (such as ruggedness, excitement, sincerity, and competence) that become associated with a brand is referred to as this.
What is brand personality?
Feelings or emotional reactions to an object reflect this component of an attitude.
What is affective?
The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as this.
What is self-concept?
Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with this.
What is consumer interpretation?
The continual repetition of a piece of information in order to hold in current memory for use in problem solving or transferal to long-term memory.
What is maintenance rehearsal?
This type of motive is known and freely admitted.
What are manifest motives?
This component of attitude represents one's tendency to respond in a certain manner toward and object or activity.
What is behavioral?
Self-concept has been categorized into types, which are
What are independent and interdependent?
Incorporating brands into movies, TV programs, and other entertainment venues in exchange for payment or promotional or other consideration.
What is product placement?
When consumers do not directly experience a reward or punishment to learn but instead observe the outcomes of others' behaviors and adjust their own accordingly, this type of learning has occurred.
What is vicarious learning?
This is the energizing force that activates behavior and provides purpose and direction to that behavior.
What is motivation?
This type of appeal involves informing the consumer of one or more functional benefits that are important to the target market.
What is utilitarian?
Attempts to develop quantitative measures of lifestyle were initially referred to as this.
What is psychographics?
The two main individual factors affecting attention.
What is motivation and ability?
The four steps in the information-processing model.
What are exposure, attention, interpretation, and memory?
The set of motives that deals with our need to determine who or what causes the things that happen to us is referred to as this.
What is the need for attribution?
A consumer's attitude toward a brand, the belief about how the brand performs, the importance the consumer attaches to a given aspect of the brand, and the consumer ideal level of performance on that aspect are all components of what model?
What is the multiattribute model?
According to the elaboration likelihood model, this route is being used when the consumer is highly involved in the purchase decision and utilizes several information gathering methods to assist in the decision.
What is the central route?
Name five of the several stimulus factors influencing attention to a stimulu.
What are attention, size, intensity, attractive visuals, color/movement, position, isolation, format, contrast/expectations, interestingness, information quality?
Anything that increases the likelihood that a given response will be repeated in the future is considered this.
What is reinforcement?
The five core traits of the Five-Factor Model.
Extroversion, Neuroticism (instability), Agreeableness, Openness to Experience, Conscientiousness
The four basic marketing strategies used to alter the cognitive structure of a consumer's attitude.
What are change beliefs, shift importance, add beliefs, and change ideal?
What is actual, ideal, private, and social.