Motives
The reasons people make certain purchases.
Buying Motives
Products that are easy for consumers to find and buy.
Convenience Products
A business model that allows companies to buy and sell products over the internet.
E-Commerce
Purchases made based on psychological factors, including feeling, emotion, and attitude.
Emotional Buying Motive
How a person would like to be seen.
Ideal Self
A business model where the auction house takes a commission for facilitating the buying and selling of goods or services by taking bids and then selling the item to the highest bidder.
Auction Model
Paying content creators, or influencers, to promote companies’ brands, products, and services to their (the influencer’s) large audience of fans and followers using social media.
Influencer Marketing
An acronym used to categorize digital promotion efforts that stands for Paid, Earned, Shared, and Owned media.
PESO
Any media that a company pays for.
Paid Media
A form of advertising using physically printed media, most commonly, newspapers and magazines.
Print Advertising
Informing potential customers that a product or service exists, and the results they should expect from using it
Promotion
an unchangeable, decentralized, digital ledger. It is a digital database that no one owns but anyone can contribute to
Blockchain
Uses social media platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn to promote products and services.
Social Media Marketing
Any media created by a business.
Owned Media
The various types of promotion, which are advertising, personal selling, sales promotions, public relations, and direct marketing.
Promotional Mix
The use of key words and terms in order to increase desired website traffic through organic search results.
Search Engine Optimization (SEO
Any promotion that can be shared by customers.
Shared Media
A business model that companies use to provide a way for their customers to buy products at their bricks-and-mortar stores and also online.
Bricks-and-Clicks model
A form of direct marketing and/or personal selling that uses phone calls to call potential customers to draw attention to their products and services.
Telemarketing
When information about a product, service, brand, or person spreads quickly through the internet.
Viral Marketing
A promotion technique that uses visual displays to attract customers. This is particularly useful in retail stores.
Visual Merchandising
The use of mobile technologies to sell products and services on cellular devices and tablets.
Mobile Commerce
A group of people who have the same social, economic, and/or educational status.
Social Class
A business model with traditional physical street-side locations, like a local bank or hardware store.
Bricks-and-Mortar model
Purchases that are made after a good amount of thinking, consideration, and logic.
Rational Buying Motives
How a person sees themselves.
Self-Concept
Items that usually cost more and are only purchased occasionally.
Shopping Products
Uses social media networks to promote and sell products and services.
S-Commerce
Unique items that consumers will spend a lot of time looking for.
Specialty Products
How a company sells its products to customers and it’s plan for making a profit.
Business Model
Items that people don’t plan on wanting or needing.
Unsought Products
A business model used by companies who provide their services for free, and sell advertising space to fund their businesses.
Advertisement model
A popular e-commerce relationship where an online merchant agrees to pay an affiliate (promoter) in exchange for providing an advertisement and link to the merchant's site. Examples include Pay-Per-Click (PPC), Pay-Per-Lead (PPL), and Pay-Per-Sale (PPS).
Affiliate Marketing model
A business model where the company earns a fee for handling certain business activities for other companies, like advertising and digital marketing, and various other services.
Agency model
A business model that collects (aggregates) information on goods and/or services from competing sources, and collects a fee or commission per transaction for selling the aggregated products through its own platform.
Aggregator model
collects small amounts of capital from a large number of individuals to finance a new business venture or various other needs or projects.
Crowdfunding model