CH 9 -A
CH 9-B
CH 9-C
CH 9-D
CH 9-E
100

Number one social networking website that lets users create their own homepages, set up weblogs and add contacts. Launched by Mark Zuckerberg

WHAT IS FACEBOOK?

100

Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers

WHAT IS DIGITAL MARKETING?

100

marketing messages, promotions, and other content delivered to on-the-go consumers through mobile phones, smartphones, tablets, and other mobile devices

WHAT IS MOBILE MARKETING?

100

application that marketers are finding useful because it recognizes a code and opens the link, video, or image on the phone's screen. Companies are using these to promote companies and offer consumer discounts.

WHAT IS A QR SCANNING APP?

100

hybrid mix of a social networking site and a microblogging site that asks viewers one simple question: "What's happening?"

What is twitter?

200

electronic media that function using digital codes; when we refer to digital media, we are referring to media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years

WHAT IS DIGITAL MEDIA?

200

One of the biggest mistakes a marketer can make when engaging in digital marketing is to treat it like a:

WHAT IS A TRADITIONAL MARKETING CHANNEL?

200

Text messages of 160 words or less 

An effective way to send coupons to prospective customers

WHAT ARE SMS MESSAGES?

200

buzz, interest, participation, search engine ranks and results, influence, sentiment analysis, exposure, impact, advocacy

WHAT ARE SOCIAL MEDIA METRICS?

200

The strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing

What is electronic marketing?

300

allow users to upload photos, videos, and podcasts

WHAT IS A MEDIA SHARING SITE?

300

These have a big impact on the level of a customer's relative loyalty to the e-retail website.

WHAT ARE WEBSITE AESTHETICS, NAVIGATION QUALITY, INFORMATION CONTENT, AND INFORMATION QUALITY? 

300

takes SMS messaging a step further by allowing companies to send video, audio, photos, and other types of media over mobile devices.

WHAT IS MULTIMEDIA MESSAGIG SERVICE (MMS)?

300

Social media metrics can be ____________ or __________. The difference being one can be measure numerically and the other can reveal feeling or sentiment about a product.

What are quantitative or qualitative?

300

Small bits of software on a website, desktop, or mobile device that performs a simple purpose, such as providing stock quotes or blog updates

What are widgets?

400

individuals who are paid to promote a brand in the video arena

WHAT ARE VLOGGERS?

400

Characteristics that distinguish online media from traditional marketing include:

WHAT ARE ADDRESSABILITY, INTERACTIVITY, ACCESSIBILITY, CONNECTIVITY, AND CONTROL?

400

gives companies the opportunity to upload ads and informational videos about their products.

WHAT IS A VIDEO-SHARING SITE?

400

use historical data with statistical techniques to find answers and solutions to address future decisions.

What are predictive analytics?

400

includes a spectrum of text, still-image, animated graphics, streaming-video, and interactive advertising on the Web

What is online advertising?

500

a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication

WHAT IS A SOCIAL NETWORK?

500

relates to consumers that create, converse, rate, collect, join, or simply read online materials.

WHAT IS USER-GENERATED CONTENT?

500

a new trend in video marketing whereby businesses are given the chance to capitalize on consumer-generated content.

WHAT ARE AMATEUR FILMMAKERS?

500

requires gathering all valid metrics and understanding the way the strategy meets performance standards or underperforms based on expectations

What is Comprehensive performance evaluation?

500
The copyrighted or trademarked ideas and creative materials developed to solve problems, carry out applications, and educate and entertain others. 

What is intellectual property?

600

Web-based journals (short for "weblogs") in which writers editorialize and interact with other Internet users

WHAT ARE BLOGS?

600

Social Media should be included in both of these.

WHAT ARE CORPORATE AND MARKETING STRATEGY?

600

Audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers

WHAT IS A PODCAST?

600

Companies that combine traditional business operations with extensive use of the Internet.

What is brick-and-click business model?

600

regulates and makes rules for privacy, fraud, and misappropriation of copyrighted intellectual property, as well as other illicit internet activities.

What is the Federal Trade Commission?

700

A photo sharing social network that provides users with a platform for uploading, saving, and categorizing "pins" through collections called "boards." Boards are typically organized by theme, such as: Food & Drink, Women's Fashion, Gardening, etc. Users have the ability to "pin" and "repin" content that they like to their respective boards.

WHAT IS PINTEREST?

700

Allowing consumers to _____ or ______Facilitates communication without intruding on privacy

WHAT ARE OPT-IN AND OPT-OUT?

700

Top networking site for businesses and business professionals

WHAT IS LINKEDIN?

700

where retailers offer a seamless experience across mobile, desktop, and traditional retail spaces.

What is omnichannel retailing?

700

_____ are all examples of ethical and legal issues related to marketers using technology to gather and disseminate information.

What are identity theft, use of personal information, and online fraud?

800

type of software that creates an interface that enables users to add or edit the content of some types of websites

WHAT IS A WIKI?

800

a mobile messaging service that allows users to send photos or videos that self destruct/disappear within up to 10 seconds

WHAT IS SNAPCHAT?

800

the ability of the marketer to identify customers before they make a purchase

WHAT IS ADDRESSABILITY?

800

The quantifiable metrics a company uses to evaluate progress toward critical success factors

What are Key performance indicators? (KPIs)

800

includes any attempt to purposely deceive online

What is online Fraud?

900

Increased tendency of consumers to publish their own thoughts & their tendency to trust other consumers over corporations.

WHAT ARE TWO MAJOR TRENDS THAT HAVE CAUSED CONSUMER-GENERATED INFORMATION TO GAIN IMPORTANCE?

900

One of the most important benefits of e-marketing is the ability of marketers and customers to _______.

WHAT IS SHARE INFORMATION?

900

Software programs that run on mobile devices and give users access to certain content

WHAT ARE MOBILE APPLICATIONS?
900

technology that allows companies to detect where customers (who have enabled the feature) are at each moment through their smartphones. When a shopper approaches one, it activates the retailer's app on the shopper's smartphone with custom messages and promotions.

What is beacon technology?

900

________is a form of pirating and it makes it easier for copyright violations.

What is Peer-to-Peer file sharing?

1000

involves obtaining communications with consumers through social media sites

WHAT IS SOCIAL MEDIA MARKETING?
1000

individuals with the capability of affecting the opinions and actions of others

WHAT ARE INFLUENCERS?

1000

the most important feature of apps is the ____ and____ they offer to the consumer.

WHAT IS CONVENIENCE AND COST SAVINGS?

1000

A type of smartphone app that lets an account holder pay people and businesses using a cell phone. Also referred to as "mobile money" and "mobile wallet."

What is a mobile payment?

1000

They feel they do not have the money, their friends engage in these illegal activities, the attraction is the thrill of getting away with it, and many feel they are smarter than others and just want to prove how tech savvy they are.

What are reasons for rationalizing pirating software?