SEGMENTATION
This category segment use to ask for a recommendation of a product and very loyal to a brand
Generation X
Looking at data bases as ebsco,passport, euromonitor, what kind of source for insights is?
secondary sources
This is one of the first research as a secondary source that give facts of all scenario of the brand
Industry trends
Just do it
Nike
Name of the President of Tec de Monterrey
David Garza
This kind of variable is about Age, Gender, Occupation, Income
Demographic
This tool helps to make a profile of our ideal consumer
user persona
At the end of the report is crucial to know the success of our proposal
KPIs, MONITOR RESULTS
A centibillionaire founder from pretorian, SouthAfrica. 50 years old and one of his main companies philosophy is about concern of the natural resources
Elon Musk
Life activities
Its about where is located our customer, local, regional, global
Geographical segmentation
empathy map
This is an alternative to get primary information that we set on the objectives, and also let us analysis different variables
Survey
Top Brand in the USA
Amazon, Apple, Disney
Marketing, Finance, Accounting, Management are some of the careers that belong to which School
Business School
From mass market (basic needs) as H&M, through prime market as Hermes (status), is a segmentation based on
Maslow
Looking for complains in social media to get insights is about
Social Listening
This is part of 4 variables that we present of our product or brand
Marketing Mix
In the last 18 months, this company become a "MUST" as an alternative for Digital Education
Zoom
Is the Brand of the SPORTS at Tec de Monterrey
Borregos
Thinking about a restaurant for vegans, fitness people, steak preference or fish preference, this variables is about
Psicographic
Designing a survey to get insights is a ________ source
Primary
This situation analysis is part of the beginning of our study and its about insights of the company/brand
SWOT or PEST
One World Together at Home was a Virtual Concert in 2020 lead by this artist
Lady Gaga
The main Campus of Tec is located in (city)
Monterrey