Store Design
What 2 colors are often associated with fast food because of their psychological effects on increased excitement, urgency, and impulse?
What is red, orange, and yellow?
In behavioral economics, this word is so powerful in marketing that it can cause consumers to overlook downsides or risks associated with a product.
What is free?
What term describes excessive purchasing beyond basic needs?
What is overconsumption?
What technology uses algorithms to predict consumer preferences and behaviors?
What is artificial intelligence (AI)?
These are shared, deeply rooted beliefs that, according to research, drive roughly 78% of consumer purchases.
What are cultural values?
What type of shopping experience focuses on emotional, interactive, and memorable store visits?
What is immersive retail?
What psychological principle explains why people value something more once they own it?
What popular trend focuses on owning fewer, higher-quality items?
What is minimalism?
When algorithms tailor higher prices to specific consumers based on individual data like location or browsing history, it is known by this 2-word term.
What is price discrimination?
What platform has significantly increased impulse buying through short-form video marketing?
What is TikTok?
By placing high-profit items near the checkout, marketers rely on this type of unplanned behavior to increase sales.
What is impulse behavior?
In consumer behavior, this term refers to the way a choice or product is presented to the consumer to influence their decision-making process.
What is framing?
This generation tends to prioritize sustainability, social responsibility, digital convenience, and values-driven brands when making purchasing decisions.
What is Gen Z?
What type of data is collected directly from consumers through surveys or interviews?
What is primary data?
What term describes misleading claims about environmental friendliness?
What is greenwashing?
What is the first 5-15 feet inside a store called?
What is the Decompression Zone?
Marketers use this strategy by introducing a third, less attractive option to push consumers toward a specific, more profitable "target" product.
What is the decoy effect?
What are the two main fast-fashion platforms often criticized for encouraging overconsumption?
What are Shein an Temu?
What type of pricing can show different prices to different consumers based on behavior or data?
What is dynamic pricing?
This type of self is a conception of how consumers would like to be, often marketed through aspirational branding.
What is the ideal self?
What psychological effect is used when a very expensive product is placed next to a mid-priced one?
What is the anchoring effect?
Often referred to as "buyer's remorse," this psychological state occurs when a consumer feels tension or anxiety after making a purchase decision, questioning if they made the right choice.
What is cognitive dissonance?
What process involves selecting, organizing, and interpreting sensory information?
What is perception?
This type of "analytics" uses historical data to forecast what a customer is likely to buy next, allowing brands to act before the consumer even asks.
What is predictive analytics?
What type of consumer motivation is driven by pleasure, fun, or emotional satisfaction?
What are hedonic needs?