Marketing Basics
The process of promoting, selling, and delivering products or services to customers.
What is marketing?
The idea that businesses do best when they focus on customer needs and wants.
What is the marketing concept?
Basics like food, water, and shelter.
What are needs?
Using Instagram, TikTok, and influencers to advertise is this trend.
What is social media marketing?
The function that informs, persuades, and reminds customers about products.
What is promotion?
The function that focuses on creating or improving products to meet customer needs.
What is product/service management?
Marketing improves products and services by listening to this.
What is customer feedback?
Extras that make life fun, like new sneakers or the latest phone.
What are wants?
Using customer data to create personalized shopping experiences.
What is personalization?
This function decides how much to charge for a product.
What is pricing?
Getting products to people through stores, websites, or delivery.
What is distribution (place)?
When customers trust and stick with a brand, it’s called this.
What is customer loyalty?
Buying bottled water on a hot day is an example of this.
What is a need?
The biggest recent change in marketing worldwide.
What is the growth of e-commerce and social media?
The career that studies customer data to help companies make choices.
What is a market research analyst?
The four parts of a marketing strategy: product, price, place, and promotion.
What are the 4 Ps of marketing?
Promotion builds this by letting people know a product exists.
What is awareness (and demand)?
The study of why people buy what they buy.
What is consumer behavior?
Changing travel habits or cultural trends are examples of this PEST factor.
What are socio-cultural factors?
A creative role that designs ads, graphics, and brand visuals.
What is a graphic designer?
The main goal of marketing — making sure customers are happy so they come back.
What is satisfying customer needs and wants?
The advantage of customers picking your brand over others again and again.
What is brand loyalty (or competitive advantage)?
Splitting customers into groups with similar wants and needs.
What is market segmentation?
Marketing increases this between companies worldwide, pushing better quality.
What is global competition?
A common entry-level job in marketing where you work directly with customers.
What is a sales associate (or customer service role)?