Show:
Margins & Profits
Interconnect/Roaming Margins
Marketing Lifecycle
Market Assurance
100
What is the formula for profit
Revenue - Expenses = Profit
100
What interconnect expense will ALWAYS be included in margin reports?
Wholesale cost
100
What are the four steps in the marketing lifecycle ?
Priorization, Modeling, Campaign Development, Campaign Execution
100
What risk to revenue does an RA market assurance control address?
Risk to revenue associated with failed promotions, inaccurate forecasts, programs not tracked , risks not measured
200
What are the 4 RA functions involved with Margin Assurance
Forensics - Corrections - Controls - Compliance
200
What interconnect expense MIGHT BE part of a margin report if it is Unique, Assignable and Significant?
Trunkgroup cost
200
What are the four steps involved in modeling?
Segmentation, Scoring, Propensity Analysis, Profitablity Analysis
200
What are the 2 stages of a market assurance control?
Deal Assurance / Forecast Assurance
300
Why are "normal" accounting reports on profit insufficient for management ?
They occur at the end of the accounting period - do not help manager today
300
Where do we get expense data for interconnect margin reports
CDRs from postpaid, prepaid, roaming and inteconnect billing systems
300
What are the 5 M's of marketing ?
Product, Price, Place, Promotion, People
300
How does Deal Assurance work?
A marketing model is verified for completeness - all dimensions are addressed in the model - all risks are noted
400
What is the materiality test for those expenses to be included in the margin control
Unique, Assignable, Significant
400
Where is the best place to get data for roaming margin reports?
TAP Files
400
What do you call the model that tells you how many people are likely to use a product, and how much they are likely to pay
Propensity Model
400
How does Forecast Assurance work?
The forecast specified in the deal is tracked. Actual vs Forecast so that management can be notified if margin/revenue is not in alignment with the forecast
500
What are the most common applications of margin controls?
Line of Business (inteconnect), Network Asset Valuation, Markerting Products /Promotions
500
Under what conditions is margin reporting for roaming appropriate
Partner selection, rate negotiation, steering agreement review , Line of business evaluation
500
What is the relationship between a propensity model and a forecast?
Forecasts should be based upon propensity models
500
Who is the most likely user of market assurance?
Marketing departments or new product development teams