Vocab
a lasting, general evaluation of people, objects,
advertisements, or issues
What is Attitude
One component of the ABC Model of Attitudes, starts with a, is also known as feel
affect
Attitude based on cognitive information processing.
What is high involvement
Relates to rewards and punishments
What is utilitarian function
A basic psychological principle regarding limited resources
What is scarcity
anything toward which one has an attitude
What is an attitude object
One component of the ABC Model of Attitudes, starts with b, also known as do
What is behavior
Attitude based on behavioral learning processes
What is low involvement
Expresses to consumer's values or self-concept
What is value-expressive function
A basic psychological principle regarding things not changing
What is consistency
lowest level: consumer forms attitude because it gains rewards or avoids punishments
What is compliance
One component of the ABC Model of Attitudes, starts with c, also known as belief
What is cognition
Attitude based on behavioral learning processes
What is experiential
Protect ourselves from external threats or internal feelings
What is ego-defensive function
A basic psychological revolving around leadership
What is authority
Mid level: attitudes formed to conform to another person or group
What is celebrity strategy
Message appeals that tug at heart string
Emotional appeal
Need for order, structure, or meaning; that attitudes might facilitate
making sense of that world
What is knowledge function
A basic psychological revolving around one's personal enjoyment
What is liking
Refers to a communicator's expertise, objectivity, or trustworthiness
What is source credibility
the social value recipients attribute to a communicator
What is source attractiveness
What is social media
The central focus of the Updated Communications Model
What is the communication medium
A basic psychological revolving around a group of people's judgment
What is consensus