LO 1
What is the Marketing Mix?
Product, Price, Place, Promotion
What are the 4 sectors of sport?
Grassroots, Professional, Olympic, University
Are leagues considered a primary or derivative sport product?
Primary
If a sponsorship is __________, the sponsor’s product are used directly in the sport property.
Endemic
List the 3Cs
Company
Competitor
Customer
What does STP stand for?
Segmentation, Targeting, Positioning
The NHL is in which Tier of Professional Sport?
___________price setting involves retailers setting a higher-than-average price to give the impression of superior quality and class
Prestige [price setting]
Fit, exclusivity and leveraging are 3 of what?
Three of the 8 Best Sponsorship Practices
Which tier of professional leagues include leagues that represent a high level of professional sport in Canada or North America but not the world
Tier Two
Marketing involves a(n) ______________ between two parties for mutual benefit
Exchange
What is the first step in the Market Research Process?
Define the Marketing Issue
List 1 of the 5 key aspects of segmentation in sport marketing
One of:
Wide Product Application
Broad Reach
Efficient Reach
Timing
Segment Boundaries
What is the product in social marketing?
The behavior
_________ can be found in the Ministry of Canadian Heritage within the Canadian government.
Sport Canada
Research has identified a list of __________ factors that influence sport participation
Socioeconomic
What are the 3 types of market research design?
Quantitative, Qualitative, and Mixed-Method research
List the 4 derivative sport products
•Facilities
•Media
•Merchandise
•Skilled Services
What are the 4-steps in the Sport Sponsorship Success Model
Step 1: Pre-sponsorship Practices
Step 2: Negotiation Stage
Step 3: Sponsorship Life
Step 4: Sponsorship termination
Participation in fantasy sport is one of the 3 categories of sport consumption as a ___________
Participant
____________is the specific application of marketing principles and processes to sport products and to the marketing of non-sport products associated with a sport.
Sport Marketing
Potential to accrue net benefits, Provision of legacies, and No deficit guarantees are all tenants of what?
Which program was introduced to ensure the independent financial stability of the Games and the Olympic movement and prohibit uncontrolled commercialism of the Games
The TOP sponsorship program
_________________is “the adaptation of commercial marketing technologies to programs designed to influence the voluntary behavior of target audiences to improve their personal welfare and that of the society of which they are a part.”
What is Cass' favourite [controversial] Halloween candy?
Candy Corn