What is statistical data on a population according to characteristics such as gender, age, ethnicity, income, education, and occupation.
100
What are the two methods of gathering primary data?
What is qualitative and quantitative research
100
To position their products apart from the competition in the eyes of the consumer.
What is product differentiation
100
Food is part of which product category.
What is non durable
200
What is consumer value?
What is the unique combination of benefits received by targeted buyers that includes quality, price, convenience, delivery, before-sale and after-sale service.
200
What is the last stage in the Consumer Purchase Decision Process?
What is post purchase behaviour
200
Define market research.
What is the process of planning, collecting, and analyzing information in order to recommend actions to improve marketing activities
200
What are the main variables of target market profiles?
What is Geographics, Demographics, Behavioural, Psychographics.
200
Products are divided into what three main categories?
What is non durable goods, durable goods, services
300
Identify the three steps in the marketing process.
What is
1) Identify consumer needs
2) Manage the marketing mix to meet consumer needs
3) Realize profits for a company for objectives for non-profit organizations
300
Which need on Maslow's Hierarchy of Needs pyramid covers the fulfillment of ambitions and hopes of a consumer?
What is self-actualization needs
300
What is the purpose of a focus group?
What is to discuss topics surrounding the marketing research problem
300
What does SWOT stand for?
What is the strengths, weaknesses, opportunities, and threats.
300
What are the four unique elements to services?
What is intangibility, inconsistency, inseparability, inventory
400
What type of marketing is the Scotia Bank card and free movies?
Partnership marketing.
400
Sam's brother Joe purchased an Iphone only to find out that the device scratches easily. Based on this finding, Sam decided to buy a Blackberry. What type of learning did Sam demonstrate?
What is cognitive learning
400
Market research is classified as ______, ______, or ______.
What is exploratory, descriptive, or casual research.
400
What are the four most common forms of marketing segmentation?
What is mass marketing, niche marketing, segmentation, individualized marketing
400
What is the difference between core product and augmented product?
What is core values refers to basic benefits that consumers get from having the product while augmented refers to additional features that accompany a product
500
Identify the four stages of the evolution of business philosophies.
What is
1) Production orientation
2) Sales orientation
3) Marketing orientation
4) Relationship marketing orientation
500
Securing an endorsement from an important person is a strategy used to overcome a consumer's __________
What is perceived risk
500
Name two advantages of using personal interviews.
What is
- can probe for detailed responses
- can demonstrate marketing programs
- can result in high levels of accuracy
500
If Pedro is conducting surveys to find out how the community would utilize his newly patented product, what step in marketing segmentation is he in?
What is step three: identify consumer/customer needs and common characteristics in the market
500
"Items purchased frequently are inexpensive and require minimum risk and shopping effort" is the definition of...