Global Brands
This company is recognized globally by its red-and-white logo and is known for adapting its branding while maintaining a consistent core message across cultures.
What is Coca Cola known for?
The process of selling and promoting products in markets outside of the country
What is export marketing?
In this country, Oreo offers a range of unique flavors, such as Green Tea, Orange Mango, and even Wasabi.
China
A pricing strategy that sets high prices initially, then lowers them over time.
What is price skimming?
The process of using electronic networks to promote, advertise, distribute, and sell products or services.
What is e-marketing?
This Irish fast-fashion brand operates exclusively through physical stores and is known for its low prices and rapid trend turnover
What is Primark?
A collaborative agreement where two companies form a new, jointly owned business.
What is a joint venture?
This company changed its "finger-lickin’ good" slogan in China because of translation issues.
KFC
The unauthorized resale of branded products through unofficial channels.
What is the gray market?
This e-commerce platform, owned by China’s PDD Holdings, entered the U.S. market in 2022 with ultra-low prices and the slogan “Shop like a billionaire.”
What is Temu?
This toy company created a famous movie series featuring animated bricks
What is Lego?
This foreign market entry strategy involves building a new facility from the ground up, offering maximum control but requiring significant time and capital.
What is greenfield investment?
This American company has created a "Black Burger"made with squid ink for Japanese customers
Burger King
A pricing strategy based on what consumers in each market can afford.
What is value-based pricing?
Platforms like eBay and Etsy exemplify this type of digital marketplace model, where individuals sell directly to one another
What is peer-to-peer marketing?
This German luxury car brand uses the slogan "Vorsprung durch Technik," meaning “Advancement through Technology,” to position itself globally.
What is Audi?
This global hotel chain uses franchising as a key entry strategy, enabling rapid international expansion while allowing local ownership and management.
What is Marriott's business model?
This company is known for showcasing Muslim female athletes in their Pro Hijab campaign
Nike
Unethical pricing below the cost of produciton
What is dumping?
While Google dominates search globally, this engine remains the most-used platform in Russia
What is Yandex?
This company’s name means “three stars” in Korean.
What does Samsung mean in Korean?
A Japanese business network made up of different companies, including manufacturers, supply chain partners, distributors, and banks. They work together, have close relationships, and sometimes take small equity stakes in each other, while remaining operationally independent.
What is Keiretsu?
While some Arab countries considered banning the "Barbie" movie for cultural reasons, this country ultimately approved its release after a delay and requested content edits to align with local values.
What is Saudi Arabia?
A form of trade where goods are exchanged for other goods or services without cash.
What is countertrade?
Global beauty brands like L’Oréal and Sephora use this digital technology to let customers try on products virtually before purchase.
What is augmented reality?