Types of Research
Survey Methods
Constructing a Survey
Interviews
100
What are the two types of surveys?

Questionnaires and interviews

100

Questionnaires require that your respondents can read. ______ would not be good targets for questionnaires.

Young children
100

One of the key areas to constructing a survey is to determine the question content and ____.

Purpose
100

Based on the YouTube video, what did Cardi B say when Jimmy Fallon announced that she is the first female hip hop artist to have her first 3 singles in the top 10 at the same time? (Must be able to roll your r's :))

Okurrrrrr
200
Interviews can either be in person or through ____.
Telephone
200

The ____ is the actual group you will have to contact in some way.

Sample
200

This question type asks respondents to rank a range of items or choose from an ordered set.

Ordinal questions
200

The interviewer is really the "_________" in survey research.

Jack of all trades
300

A set of questions either given or sent out for the purpose of a survey or type of statistical study is called ____

Questionnaire



300

Sometimes the nature of what you want to ask respondents will determine the type of survey you select. A ______ question may be needed to determine whether the respondent is qualified to answer your question of interest.

Screening
300

A question that is answered only if the respondent gives a particular response to a previous question is called ____.


Filter or Contingency question
300
Name one important material that an interviewer must have in its interviewer kit.

-a 3-ring notebook

- maps

- sufficient copies of the survey instrument

- ID

- cover letter

- a phone number the respondent can call to verify the interviewer's authenticity

400
What is ONE disadvantage of questionnaires?

Response rates can be low

Not the best for asking detailed written responses


400

_____ is often the major determining factor in selecting survey type.

Cost
400

In almost every short questionnaire, there's one or more short text field questions. These comment boxes are an example of an ______.

Unstructured Response Format
400

The most effective way to encourage someone to elaborate is to do nothing at all - just pause and wait. This is referred to as the ________.

Silent probe