Intro to Digital
Living in consumer guestwork and pushing messages describes this type of paradigm between consumers and marketing
Old paradigm
This refers to technology that can make machines think like human beings and robots can work the way humans use to do
Artificial Intelligence (AI)
A reputable blogger with 50,000 unique visitors per month covering Penn State football that posts a montage of video content and writes a feature article about the Whiteout would be considered which kind of media?
Earned media
SEO is considered a _____ tactic
Pull
This loyalty loop describes those who will repurchase until the brand disappoints in some way. "I'm Nike all the way"
Blind loyalty
This loyalty loop is described as regardless of last brand purchase, most consumers can be swayed by various factors to try a different brand/product
Quasi loyalty
This technology quietly gained popularity but slowed, being used in everything from bank branches and sports arenas to resorts, airports, and fast-food restaurants.
Beacons
Organic
This part of SEO search result should be 35-65 in character count and include the keyword and name of page
Title
Marketing messages becoming fragmented and where the brand image is something marketers no longer solely create nor control
In this stage in the funnel, you are educating and familiarizing prospects of your brand and offerings
Awareness
The Internet of Things doesn’t function without this...
cloud-based applications
Penn State Smeal marketing majors posting pics or video clips at graduation with a champagne filter and 2022 graphic would be considered which type of content
User generated content
This arial, black text under the Title in a search result should have a 135-165 character count, include page keyword too
Description (Meta-description)
Online reviews would be considered this type of media
Earned
These type of consumers research, are hyper-informed, want brand interaction, and foster sentiments over time
This technology is a live direct or indirect view of a physical, real-world environment whose elements are supplemented by a computer-generated sensory input such as sound, video, graphics or GPS data.
Augmented Reality
Google favors blog content and webpage content with blog elements like tags which explains why ____ of page one search results is blog style content
7 out of 10 results
Google likes a keyword density of this percentage
2.0%
Only ___% of consumers are swayed by a brand's reputation
25
This could be the key for brands on the digital frontier in the next decade by providing insights that help companies understand consumer frustration and “bypass brand fatigue.”
Artificial Intelligence (AI)
This impressive piece of technology was at Neiman Marcus stores that combined multiple technologies discussed in the module
Memory Mirror
This was the top goal by B2B and B2C companies using content marketing
Brand Awareness
In SEO research, Google's _______ can provide suggested searches related to the keyword, phrase or question you begin typing in the search box
Autocomplete
The first significant social media platform that contributed to the way digital is today, or called Web 2.0 is