MKTG 5150- Week 4 Review

Competitive Advantage

100

A competitive advantage is a company's ability to perform in one or more ways than this

The Competition

200

a brand can build a competitive advantage in one of three ways, including introducing new attributes, differentiating existing attributes and this

Building a Strong Brand

300

When Topo Chico introduced Hard Seltzer last year, they are building a competitive advantage through this 

Introducing New Attributes

Portfolio

100

All products offered by a company, including various product categories and product lines, is called this

Product Portfolio

200

In product portfolio marketing, Portfolio Width can be defined as this

Number of different product lines

300

The total number of items in the portfolio is also known as this

Portfolio Length

400

How closely related are all the products is also known as this

Portfolio Consistency

500

In product portfolio management, the four terms to remember are Portfolio Width, Portfolio Length, Portfolio Depth, and this

Consistency

Market Research

100

In marketing, exceptional marketing research leads to this

Exceptional Marketing

200

One of the reasons we do marketing research to help inform this

Business Decisions

300

The first step in the marketing research process is this

Define the Research Problem

400

You cannot collect research data before you do this

Develop the Research Plan

500

The three main reasons marketers do research are to better understand product performance, deeper understanding of core users, and this

Inform Business Decisions

Demand

100

The total quantity that all consumers or market could buy is also referred to as this

Market Demand

200

Coca-Cola reported last week that they expect topline sales for Q1 to grow by 2.6%, a number that describes this market demand metric

Company Sales Forecast

300

Company Sales Potential can be described as this

Maximum a Company Could Sell

400

A company’s share of that total quantity is called this

Company Demand

Services

100

A service is any act one party can offer to another that is essentially this

Tangible

200

Any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything is called this

Service

300

What differentiates services is that they are intangible, inseparable, variable, and this 

Perishable

400

Variability of services refers to the quality variance from one visit to another, depending on this

The Provider

500

When a service cannot be stored, it is referred to as this

Perishability