Brand
A name, term, sign, symbol, or design, or a combination, intended to identify the goods or services of one seller is also known as this
Brand
Targeting is the process of identifying customers for whom the company will do this
Optimize Its Offering
When buyers are divided into groups on the basis of psychological traits, lifestyle, or values
Psychographic Segmentation
The role of a brand for consumers is to reduce this
Risk
Selling different products to all the different segments of the market is also known as this
Targeted Marketing
When consumers are segmented based on
Age, Life-Cyle Stage, Gender, Income, Race, and Culture
Demographic Segmentation
The role of a brand for companies is to secure this
Competitive Advantage
Mass Marketing ignores segment differences and goes after the whole market with this
One Offer
Segmenting based on Countries, States, Regions, Countries, Cities, Neighborhoods is also called this
Geographic Segmentation
It's the 3-5 word articulation of the heart and soul of the brand
Brand Mantra
It ignores segment differences and goes after the whole market with one offer
Mass Marketing
Segmenting consumers based on their Status, Usage Rate, Readiness Stage, and Loyalty Status is also called this
Behavioral Segmentation
BOTSON stands for this
Brands Over Time and Sales Over Night
When you individually design products or services to meet each customer's requirements
Mass Customization
Segmentation can be defined as the process of dividing a market into this
Well-Defined Slices
The steps of the Marketing Research Process are
1. Define the Problem
2. Develop the Research Plan
3. Collect Data
4. Analyze the Data
5. Make the Business Decision