Typography
The style, arrangement, and appearance of text
What is typography?
The different things lines can do
What is
-organizing
-creating movement
-connecting
-separating
-providing texture
-conveying a mood/emotion
-defining shapes
-providing emphasis
-providing a frame
This would be emphasizing the difference between elements
What is contrast?
A one-page document used to inform or advertise a one-time event
What are flyers?
The two types of graphics
What are raster and vector graphics?
The number stops at two or three fonts or it spoils the design
What is the number of fonts you should use in a document?
“White space” or the distance between objects
What's negative space?
A principle that is a focal point or the first element the eye sees
What is Dominance/Emphasis?
A document that keeps an organization updated on news and current events
What's a newsletter?
How an image is saved in order to reduce the file size
What's compression?
This typeface has strokes at the tips of the letters and it is easier to read for printed body text
What is the serif typeface?
The 3-dimensional space added to objects by the addition of shadows, tone, or color transitions
What is form?
An example would be using consistent font scheme or a repeated shape throughout
What is Unity/Harmony?
An illustration or photograph that is used to convey meaning and add appeal
What are graphics?
How easily you can open, modify, and view the files on computers using different operating systems
What is portability?
The horizontal spacing between all characters in a large block of text
What is tracking?
blue, green, violet...
considered calming
What are cool colors?
The three types of balance
What is
-Symmetrical
-Asymmetrical
-Radial
A smaller, self-contained story alongside a larger story
What's a sidebar?
This allows the background color of an image to be “eliminated”
What is transparency?
-Repetition
-Contrast
-Changes in weight, scale, positioning, color, tone, spacing, or font
(an arrangement of text in a graduated series to help readers scan and know where to enter and exit the text)
What are the ways to create visual hierarchy through?
255, 255, 255
What are the numbers to set RGB to black?
An instance when you should place the focal point along a line or where the lines intersect
What are The Rules of Thirds?
Something that gives credit to the author/contributor of a photo/article
What is a byline?
This compressing alters and/or eliminates some data
What's lossy?